Now open for entries!

Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing performance. Our community shares ideas and knowledge with industry peers. They talk about the sector, their business and how all concerned could benefit significantly by optimising their individual and corporate marketing effectiveness.

Part of our commitment to improving financial services marketing has been via our award programmes. The growing importance of innovation in financial services today, and its vital role in engaging with and empowering customers in the future, prompted us to launch the
Awards for Product & Service Innovation in 2018 – recognising innovation in financial services that delivers tangible benefits to both consumer and provider. Most customers are not interested in technology for technology’s sake – nor are we.

Our Awards focus on the overall impact the innovation will have on the sector, audience or consumer. The very best entries show how the innovation achieved or exceeded its objectives and goals.


Entries consist of a 1000-word submission, answering six key questions. Where appropriate, all submissions will include quantitative and qualitative material to support the claims of effectiveness and success. It is the combination of robust quantifiable data, judged by a panel of senior industry executives, using transparent scoring guidelines focused on real effectiveness and insight, that set our awards apart.

Submissions are open to financial services brands, Fintech companies, technology groups and agencies, worldwide. You do not have to be a member of The Financial Services Forum to enter


The deadline for entries is: 14th February 2020

This event is working towards the International Standard ISO 20121 and follows guidance set out by the Sustainable Event Alliance (SEA)

Countdown until the big night:


Customer Interaction and User Experience
Customer Loyalty
Customer Service
Data Usage and Analytics
Financial Inclusion & Diversity
Innovator of the Year
International Award
Marketing & Communications
Mobile & Cybertech
One to Watch
Product Development
Transforming the Workforce 

The Waldorf Hilton


For all awards enquiries please contact:
Richard Nolan
Operations Director
020 3657 9892