The winners of the Awards for Product and Service Innovation 2020 will be announced 20 May 2020 on our website.

We'll be presenting the physical awards at our Annual Members' Dinner, alongside the Awards for Marketing Effectiveness, on the 24 November 2020

Sadly, our planned awards ceremony has been a victim of the current movement restrictions. But, we still want to celebrate success. Join us on the 24 November 2020 at the Annual Members' Dinner and Awards for Marketing Effectiveness at the Guildhall, Gresham Street.

We'll be presenting the physical awards to the winners on the evening.

About the Awards for Product and Service Innovation

Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing performance.

Our community shares ideas and knowledge with industry peers. They talk about the sector, their business and how all concerned could benefit significantly by optimising their individual and corporate marketing effectiveness.

Part of our commitment to improving financial services marketing has been via our award programmes. The growing importance of innovation in financial services today, and its vital role in engaging with and empowering customers in the future, prompted us to launch the
Awards for Product & Service Innovation in 2018 – recognising innovation in financial services that delivers tangible benefits to both consumer and provider. 

Most customers are not interested in technology for technology’s sake – nor are we. Our Awards focus on the overall impact the innovation will have on the sector, audience or consumer. The very best entries show how the innovation achieved or exceeded its objectives and goals.

This event is working towards the International Standard ISO 20121 and follows guidance set out by the Sustainable Event Alliance (SEA)

Countdown until winners will be announced:


Customer Interaction and User Experience

Customer Service

Data Usage and Analytics

Financial Inclusion & Diversity

Innovator of the Year


International Award


Marketing & Communications

Mobile & Cybertech

One to Watch


Product Development


Transforming the Workforce 


For event logistics:
Sabrina Shilstone
Senior Event Coordinator
020 7484 9887
For general enquiries:
Jasmine Butler Burnham
Marketing and Brand Manager
020 7484 9956