Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing performance.

The importance of innovation in financial services, and its vital role in engaging with and empowering customers in the future, has gained increasing momentum since the launch of our Awards for Product & Service Innovation in 2018.

Yet, in many ways, the past year has been a defining moment. With consumers and customers facing unprecedented adversity, marketing and product development teams moved rapidly to meet the requirements of new behaviours and consumer needs; both by launching new features and benefits in existing products, and bringing entirely new solutions to market at record speed.

For many businesses, innovation is no longer just a process or supplement to the core strategy, but a central tenet; a reminder to dig deeper, ask more questions and continuously strive for ongoing transformation across all areas of the business.

As a result, we have rebranded the Awards for Product and Service Innovation as the Awards for Innovation. This reflects the evolving nature of innovation in financial services itself, with the increased scope recognising the importance of organisational innovation, as well as the integral role of marketing and consumer insight in product and service development.


Entering the 2021 Awards for Innovation is FREE.

Entries consist of a 1000-word submission, answering six key questions. Where appropriate, all submissions will include quantitative and qualitative material to support the claims of effectiveness and success.

It is the combination of robust quantifiable data, judged by a panel of senior industry figures, using transparent scoring guidelines focused on the real effectiveness, insight and delivery of true added value that set our awards apart.

Submissions are open to financial services brands and technology groups, or their agencies, worldwide. Multiple entries are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.

You DO NOT have to be a member of The Financial Services Forum to enter.

Deadline for Entries: Friday 26 February 2021 at 5pm

Announcement of Shortlist: Monday 26 April 2021

Announcement of Winners: Thursday 27 May 2021

Deadline for Entries


For entry enquiries
Jasmine Burnham
Marketing Manager
For event enquiries
Sabrina Shilstone
Senior Event Coordinator