2021 Winners




We're delighted to announce our 2021 Winners and Highly Commended

...it's time to find out who has been successful this year. 

We'd like to add that the competition is always really tough for these awards. So, please don’t be discouraged from entering again next year. The quality of entries from all participants – shortlisted or not – are extremely high.

We are also acutely aware of just how much time, collaboration and effort is put into writing each submission, so would like to thank all of our entrants for taking part in this programme.


Best Innovation in Customer Experience

WINNER: ActiveQuote Ltd in partnership with Cardiff University - Project Rubee

Highly Commended: Legal & General in partnership with Salary Finance - Protect


Best Innovation in Customer Service

WINNER: Fluent Money Group - The MyFluent App - Transforming Customer Service

Highly Commended: MuchBetter - A much better user experience for online purchases and contactless payments


Best Innovation in Financial Inclusion

WINNER: Starling Bank

Highly Commended: Collective Benefits

Highly Commended: London Mutual Credit Union -Family Saver Loan - Supporting Low Income Families in Lockdown


Most Innovative Use of Distribution

WINNER: Liberty Specialty Markets - Liberty Virtual Rooms


Best Innovation to an Existing Product or Service

WINNER: AIG Life UK: Critical Illness Choices

Highly Commended: Oxford Risk

Highly Commended: Phoebus Software Ltd: Phoebus Self-Service


Most Innovative New Product or Service

WINNER: StepChange Debt Charity

Highly Commended: Collective Benefits

Highly Commended: Starling Bank - Connected Card


Most Innovative Workplace Transformation

WINNER: Canoe Intelligence

Highly Commended: Pepper (UK) Ltd - PES People Matter employee wellbeing program


Best Innovation in Mobile and Cybertech

WINNER: Fluent Money Group - The MyFluent App - An Innovation in Mobile

Highly Commended: MuchBetter - MuchBetter creates seamless, secure payments services for iGaming industry


Most Innovative Use of Data and Analytics

WINNER: ActiveQuote Ltd in partnership with Cardiff University - Project Rubee

Highly Commended: Visible Capital: Use of Open Banking Technology to Revolutionise Data Gathering & Analysis in the Wealth Sector


Most Innovative Security Solution

Highly Commended: MuchBetter - A much better user experience for online purchases and contactless payments


The Innovator of the Year

WINNER: Starling Bank


Innovation Partner of the Year

WINNER: Cowry Consulting


Best Innovation in Investments

WINNER: The Big Exchange

Highly Commended: Oxford Risk


Best Innovation in Payments

WINNER: MuchBetter: MuchBetter eliminates fraud and releases 'impossible' contactless products

Highly Commended: First - Digital Assets Group

Highly Commended: SETL Ltd: SETL blockchain completes first live fund transaction with Banque de France


Best Innovation in Insurance

WINNER: AIG Life: Smart Health

Highly Commended: Collective Benefits


Most Innovative Use of Behavioural Insight

WINNER: Oxford Risk


Best Overall Momentum Innovation

WINNER: Collective Benefits


Best Overall Disruption Innovation

WINNER: AIG Life: Critical Illness Choices


The One to Watch

WINNER: Active Quote Ltd and Cardiff University

WINNER: Fluent Money Group

WINNER: Legal and General with Salary Finance