Join Definition for a full day workshop on how to transform your use of AI from generic to terrific.
AI has transformed the speed and scale at which marketers can create content, but as generative tools become embedded across the industry a new challenge is emerging: if everyone is using the same models, trained on much of the same material, how do brands avoid producing the same generic, recognisably AI-generated output?
Most marketing people are now using AI to produce content. Fact.
But lots of that content is slop, which isn’t surprising: we’re outsourcing our creativity and tone of voice to a few language models that have all been trained on the same universe of generic marketing jargon. That’s why when customers know something’s been created using AI, they like it less... and the same goes for the brand behind it. This workshop offers the solution: how to use AI intelligently - starting with human ideas, opinions and language, and using AI to speed it up, scale it up, and use these ideas in new ways.
Registration for sessions will open at 09:30 with breakfast, with the event formally starting at 10:00 and running until 17:00 with breaks for coffee and lunch.
