Most marketing people are now using AI to produce content. Fact.
But lots of that content is slop. Which isn’t surprising: we’re outsourcing our creativity and tone of voice to a few language models that have all been trained on the same universe of generic marketing blah. That’s why when customers know something’s been created using AI, they like it less = and the same goes for the brand behind it. So this session is about the solution: how to use AI intelligently - starting with human ideas, opinions and language, and using AI to speed it up, scale it up, and use it new ways.
Registration for sessions will open at 09:30 with breakfast, with the event formally starting at 10:00 and running until 17:00 with breaks for coffee and lunch.
