This is a practical one-day session for FS marketers, delivered by the comms and AI experts at Definition. We’ll use several different AI models (by giving everyone access to Definition AI) to explore and use during the day.

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Arrivals and Introductions
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Spotting AI Slop and the Effect it has on Customers

• The worst of AI slop, and the changing AI tells

• AI-generated content that you can’t spot, and why

• The human slop AI’s trained on

• The research on how audiences feel about AI-generated content

• Watermarking and the EU AI Act

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Coffee Break
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Where Human Input is Crucial

• What AI fails at, and why

• A quality mindset, not an efficiency mindset

• Frictionmaxxing: avoiding the shortcuts that remove distinctiveness

• The human role in briefing and critiquing

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Lunch
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Using AI Intelligently & Disctinctively

• Reverse-engineering your tone of voice from your best examples

• ‘Best-practice’ prompts to minimise the traits of AI-slop

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Coffee Break
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Using AI Models to do Things thatYou Can't

• Deep research at speed

• Translating dry data sets into engaging comms

• Translating and adapting for different audiences and territories


Using AI as a Sparring Partner, Not A Slave

• Using AI to role play and challenge, not replacing thinking