At Receptional, we're excited about the potential of artificial intelligence (AI) in marketing. We know new tech brings new questions, so we surveyed 100 senior marketers about their hopes and fears.
In this presentation, we'll uncover the AI conundrum - why we're saying one thing but doing another. Plus: o Future potential: How do you see AI aiding your marketing efforts?
- Successes: What AI strategies are giving you results right now?
- Top tools: Which tools are making a real difference in your work?
- Ethics: How are you navigating the ethical implications of AI?
And we'll outline five easy steps to success in AI to set up your AI-powered campaigns for the year ahead!
Automation is nothing new for businesses both within and out of the financial services sector, but with the advance of ever-powerful AI-enhanced tools and platforms could artificial intelligence be the latest addition to your automation tech stack?
What do these AI solutions look like, how do they work and fit within an existing automation ecosystem and most importantly, are they worth it?
The rise of powerful new AI-driven creative tools has been well & truly phenomenal, with services such as ChatGPT & Midjourney having regularly made headlines these past 12 months.
From a business perspective, how does generative AI fit into the marketing landscape? Does it herald the start of a new artificially created content revolution, and how are businesses today leveraging the pros and cons of generative AI when utilising it to create their own content?
Most people's perceptions of AI are formed by pop culture icons such as Terminator's Skynet, and whilst they make for great viewing they're also a chillingly dystopian interpretation of the technology - but the question remains: Does AI scare people?
Using psychological research & methodology, Cowry Consulting will explore the reasons why customer-facing AI might be off-putting to some, along with how you can reduce this discomfort for your consumers and what can be done to put people at ease with artificial intelligence's growing prevalence in the world.
With various aspects of AI poised to revolutionise the workspace in areas including data, personalisation, content generation and marketing strategies, this is the session where you'll get the answers to your burning questions.
Starting with a guided talk through these points of change, AI expert Rameez Zafar will be answering questions from the audience on all to do with artificial intelligence in the workspace. Make sure you have some questions ready!