Ciara has over 5 years of experience working in communications and digital marketing, supporting clients including Google, Aviva, Nokia and McKinsey & Company. She is passionate about applying behavioural science to creative communication strategies, having previously worked on behaviour change campaigns such as NHS England’s ‘Stay Home, Save Lives’.

Ciara completed a Master's degree in Behaviour Change at University College London last year, where she conducted her dissertation research with a London-based youth club, helping to improve engagement in its creative arts programme. She went on to present the findings at the CBC Conference 2022.