You don't need to submit an entry for these four categories. Instead, the judging panel choose what they believe are exceptional entries, and then vote on the final winner.  

The categories are:

Judges' Special Award for Consumer Insight 

This award celebrates exemplary use of consumer insight to inform a successful - and effective - marketing strategy.

Judges' Special Award for Marketing Learning

This award commends a campaign that has truly been a trailblazer in paving the way for other marketers in the financial services industry, enhancing the understanding of marketing as we know it.

Judges' Special Award for Marketing Excellence

This campaign that scoops up this gong is one that stood out amongst all other entries in this year's cohort: a truly special commendation. 

Judges' Special Award for Customer Experience

A tip of the hat to a campaign that went above and beyond traditional understanding of customer experience, and truly pushed the boundaries to champion the customer.