Find out who was victorious in this year's 2021 Awards for Marketing Effectiveness.
Congratulations to all of our shortlisters, highly commended entrants and winners.
Most Effective Brand Strategy
WINNER: Investec ‘Brand Strategy’
Highly Commended: Moreish Marketing with Defaqto ‘Defaqto Engage: Financial Planning with No Loose Ends’
Highly Commended: The Exeter ‘The Making of a Modern Mutual’
Most Effective Content Marketing
WINNER: Quilter ‘Driving Digital Adoption Using Behavioural Science’
Highly Commended: NOW: Pensions ‘The Underpensioned Report’
Highly Commended: Fidelity International ‘Delivering the Wealth Proposition’
Most Effective Integrated Campaign
WINNER: Skipton Building Society ‘Finding Our ‘Good Place’ During a Pandemic’
Highly Commended: Finceo Bank with Teamspirit ‘Trading the New Landscape’
Most Effective Digital Marketing Campaign
WINNER: Janus Henderson ‘Janus Henderson Investment Trusts’
Highly Commended: Barclays ‘Delivering Beyond Expectations in the Most Uncertain Mortgages Market for over a Decade’
Most Effective Use of a Limited Budget
WINNER: AIG Life ‘Critical Illness Choices’
Highly Commended: Browser Media for Ipswich Building Society ‘Brownfields – Making Self-Build Accessible’
Highly Commended: Travelers Insurance Company ‘Travelers Europe Cyber Security Campaign’
Most Effective Data and Analytics
WINNER: NOW: Pensions ‘The Underpensioned Report’
Highly Commended: Fidelity International ‘Data-Driven Insights for Record Results’
Most Effective ESG Strategy
WINNER: Federated Hermes ‘Federated Hermes Sustainability Campaign: Sustainability. We Mean It.’
Most Effective Business to Business Campaign
WINNER: Moreish Marketing ‘Defaqto Engage: Financial Planning with No Loose Ends'
Highly Commended: BlackRock ‘iShares Index More’
Highly Commended: Prudential with Teamspirit ‘Winning the Generation Game’
Most Effective International Campaign
WINNER: BlackRock ‘iShares Index More’
WINNER: Fidelity International Australia ‘The F Word’
Most Effective Sponsorship
WINNER: Skipton Building Society ‘Skipton Building Society and Channel 5: The Great Outdoors’
Most Effective Public Relations
WINNER: Link Group with Teamspirit and 5i Research ‘Changing the Narrative’
Highly Commended: Killik and Co with Teamspirit ‘The Elephant in the Room’
Judges’ Special Award for Consumer Insight
WINNER: Prudential (with Teamspirit) ‘Winning the Generation Game’
Judges’ Special Award for Marketing Excellence
WINNER: Skipton Building Society ‘Skipton Building Society and Channel 5: The Great Outdoors’
Agency of the Year
WINNER: Teamspirit
Young Marketer of the Year
WINNER: Simran Aniekar, Account Manager, Moreish Marketing
Marketer of the Year
WINNER: Samantha Gould, Head of PR and Campaigns, NOW: Pensions