Congratulations to all of our 2025 winners and highly commend!

Agency of the Year

Winner – Lansons | Team Farner

Highly Commended – Opinium

Most Effective Attribution Strategy

Winner – T. Rowe Price – Marketing Attribution and Influence via Sales Signals

Most Effective Brand Strategy

Winner – BlackRock - "The Market is Yours"

Highly Commended – Pepper Money with mark-making* - Be More You: Deepening Pepper Money's Emotional Connection with Brokers

Highly Commended – Fidelity International - Don’t Just Invest, Be Invested

Most Effective Content Marketing Strategy

Winner – Bupa with Teamspirit - Break Through and be Heard

Highly Commended – BlackRock - BlackRock People & Money: The Trends Shaping Investing in Europe

Highly Commended – BNP Paribas Asset Management - US Small Cap Hero Growth Campaign

Most Effective Customer Event

Winner – Hiscox - Bringing the love to BIBA

Highly Commended – BlackRock - Leader to Leader

Most Effective Customer Retention Initiative

Winner – Fidelity International - Customer-Centric Pension Retention

Highly Commended – T. Rowe Price - Liberation (May)Day

Most Effective Integrated B2B Campaign

Winner – LDC - The LDC Top 50 Most Ambitious Business Leaders 2024

Highly Commended – Rationale - Empowering the UK's SMEs to Get Growing

Highly Commended – L&G

Most Effective Integrated B2C Campaign

Winner – Alliance Witan and Libertine - Helping More People Find Their Investment Comfort Zone

Highly Commended – Fidelity International - Don’t Just Invest, Be Invested

Most Effective International Campaign

Winner – BlackRock with Quintet – ‘Where Do I Start?’

Highly Commended - Wellington Management and Libertine 2025

Marketing Team of the Year

Winner – T. Rowe Price

Highly Commended – The Openwork Partnership

2025 Marketer of the Year

Winner – Hazel Pitchers – IFM Investors

Most Effective Personalisation

Winner – Fidelity International - Cutting Through the Noise

Most Effective Use of a Small Budget

Winner – Dayinsure with Anything is Possible - From App to Engine: How ASO drove 3x revenue growth for Dayinsure

Winner – The Openwork Partnership - The Launch of Marketing Gateway

Most Effective Use of Social Media

Winner – Nasdaq - Nasdaq's Blueprint for Europe

Highly Commended – Ecommpay – Ecommpay Rebrand

Highly Commended – now:pensions - Pensions for Startups

Most Effective Sustainable Campaign

Winner – Apex Group - Diversifying Investor Base Under Significant Competitive Pressure

2025 Young Marketer of the Year

Winner – Aya Saadaoui – St James’s Place Wealth Management

Judges’ Special Award Most Effective Use of Data and Analytics

Winner – West Brom Building Society

Judges’ Special Award Most Effective Brand Consistency

Winner - Anything is Possible

Judges’ Special Award Most Effective Consumer Insight

Winner – Indulge Media

Judges’ Special Award Marketing Excellence

Winner – The Wall Street Journal