In the two decades since its launch, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing performance.

The importance of effective and genuinely customer-needs-focused marketing in financial services, and its vital role in engaging with and empowering customers in the future, has gained increasing momentum.

The focus in these awards reflects the evolving nature of financial services itself, as it changes to meet new or continuing customer needs in the most efficient and effective manner.

Shortlist Announced: Tuesday 16 September 2025

Awards Ceremony: Thursday 20 November 2025, De Vere Grand Connaught Rooms, London

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