Our esteemed judging panel met on September 15th and after a full day of debate and deliberation we are delighted to announce the shortlist for 2025. It was another fantastic year with many brilliant entries, making the judging a difficult task for our panel. If you've been shortlisted, we'll be in contact in the coming days regarding attendance at the dinner and awards on the 20 November 2025 at De Vere Horsley Estate.
2025 Marketing Team of the Year
T. Rowe Price
The Openwork Partnership
Natixis Investment Managers
AXA IM Select
2025 Agency of the Year
Lansons | Team Farner
Opinium
Teamspirit
The Dubs Agency
MRM UK
Fundamental Group
2025 Marketer of the Year
Hazel Pitchers, IFM Investors
Suzanne Collins, TrinityBridge
Lucy Silva, BNY
Miranda McLean, HSL
2025 Young Marketer of the Year
Aya Saadaoui, St. James's Place Wealth Management
Sunny Kler, Schroders
Morgan Rennie, Aberdeen Investments
Most Effective Customer Retention Initiative
Fidelity International
Customer-Centric Pension Retention
Nationwide Building Society
Marketing Effectiveness Awards - Passbook Communications
T. Rowe Price
Liberation (may)day
Most Effective Personalisation
Fidelity International
Cutting through the noise
T. Rowe Price
Beyond borders: Mastering multicultural, multilingual personalisation for flagship events
Most Effective Sustainability Campaign
There was one standout winner for the category.
Most Effective Brand Strategy
BlackRock
"The Market is Yours" - Most Effective Brand Strategy
mark-making*
BE MORE YOU: deepening Pepper Money's emotional connection with brokers
Fidelity International
Don’t just Invest, be Invested: How Fidelity tapped into the emotion of investing to drive brand and business results
LV= with Moreish Marketing
Investment for Humans
Libertine and Premier Miton
Great things start from a blank sheet of paper
Ecommpay
Ecommpay rebrand
now:pensions
Fair Pensions For All
T. Rowe Price
Curiosity Brand Campaign in EMEA
Anything is Possible
From App to Engine: How ASO drove 3x revenue growth for Dayinsure
The Openwork Partnership
The Launch of Marketing Gateway—a powerful, user-focused Digital Asset Management tool
MRM UK
Swiss Re with MRM Make an Impact
Building Societies Association
Celebrating Mutuals
West Brom Building Society
BNP Paribas Asset Management
US Small Cap Hero Growth Campaign
Aberdeen Investments
Smashing through the noise: how the Aberdeen Padel Leaegue reconnected a brand on a budget
BlackRock
"Read on Retirement" - Most Effective Use of a Small Budget
T. Rowe Price
Tutto al Posto Giusto at Salone del Risparmio 2025
AXA IM Select
Using AI to drive efficiency and support sales network
now:pensions
Fair Pensions For All
Bupa (with Teamspirit)
Break through and be heard
Indulge Media
How Research Created a Swiss Tax Thought Leader
Custom Content from The Wall Street Journal
WSJ x UBS: The Craft of Finance
The Dubs Agency
Nuveen EQuilibrium Institutional Investor Report
BlackRock
"BlackRock People & Money: The Trends Shaping Investing in Europe"
T. Rowe Price
The Angle podcast series
BNP Paribas Asset Management
US Small Cap Hero Growth Campaign Hub
Allianz Investment Trusts | Hub Agency
now:pensions
Fair Pensions For All? The Underpensioned 2025
IFM Investors
Private Markets 700
Ruffer LLP
Most Effective Content Marketing Strategy - The Ruffer Review
LDC
The LDC Top 50 Most Ambitious Business Leaders 2024
Rationale
Empowering the UK's SMEs to get growing
T. Rowe Price
The T. Rowe Price Staffelmarathon
LV= with Moreish Marketing
Investment for Humans
L&G
L&G - Most Effective Integrated Campaign ( B2B )
CFC
CFC Cyber Proactive Response (CPR) Campaign
Orbis Investment Management and Fundamental Media
Sunrise on Venus
T. Rowe Price
T. Rowe Price US Equities Campaign
mark-making*
BE MORE YOU: deepening Pepper Money's emotional connection with brokers
Nasdaq
Nasdaq's Blueprint for Europe
Ecommpay
Ecommpay rebrand
Bank of Ireland for Intermediaries
Connecting with our Intermediary Community: Driving B2B Engagement Through LinkedIn
Oliver Cook
Pensions for Startups
T. Rowe Price
#RoweWithUs
T. Rowe Price
The 2024 EMEA Investment Conferences
Hiscox
Hiscox: Bringing the love to BIBA
BlackRock
"Leader to Leader" Most Effective Customer Event
Intelliflo
Intelliflo innovate 2025
Fidelity International
Cultivating Connections: Expanding Our Events Programme Across the UK
AML Group Vanguard Advance
How looking back helped over 300 people see into the future
Aberdeen Investments
The Aberdeen Padel League: creating meaningful connections through sport
Third City
Face Forward
Fidelity International
Don’t just Invest, be Invested: A fully integrated approach to drive Fidelity’s brand and business success
Libertine and Alliance Witan
Helping more people find their investment comfort zone
Fundamental Media
The marketing campaign that mobilised retail shareholders'?
BlackRock
"The Market is Yours" - Most Effective Integrated Campaign (B2C)
Lansons | Team Farner
Alpha males only: Hollywood and the gender investment gap
T. Rowe Price
#RoweWithUs: The Boat Race & Million Metre Challenge
Every Friday Limited
Lloyds Banking Group - Don't Wake Up To Dull
There was one standout winner for the category.
BlackRock
"The Market is Yours" - Most Effective International Campaign
Fidelity
APAC (with Teamspirit) Getting our income out of a fix
T. Rowe Price
T. Rowe Price US Equities Campaign
Quintet
Quintet x BlackRock - ‘Where do I Start?’
Wellington Management and Libertine
Owning the new economic era
BNP Paribas Asset Management
SEM Always-On Campaign
Tribus Digital
Bridging International Broker Awareness Gaps with CFC’s Always-On LinkedIn Campaign
Most Effective Use of a Small Budget
Anything is Possible
From App to Engine: How ASO drove 3x revenue growth for Dayinsure
The Openwork Partnership
The Launch of Marketing Gateway—a powerful, user-focused Digital Asset Management tool
MRM UK
Swiss Re with MRM Make an Impact
Building Societies Association
Celebrating Mutuals
West Brom Building Society
BNP Paribas Asset Management
US Small Cap Hero Growth Campaign
Aberdeen Investments
Smashing through the noise: how the Aberdeen Padel Leaegue reconnected a brand on a budget
BlackRock
"Read on Retirement" - Most Effective Use of a Small Budget
T. Rowe Price
Tutto al Posto Giusto at Salone del Risparmio 2025
AXA IM Select
Using AI to drive efficiency and support sales network
now:pensions
Fair Pensions For All
Most Effective Content Marketing Strategy
Bupa (with Teamspirit)
Break through and be heard
Indulge Media
How Research Created a Swiss Tax Thought Leader
Custom Content from The Wall Street Journal
WSJ x UBS: The Craft of Finance
The Dubs Agency
Nuveen EQuilibrium Institutional Investor Report
BlackRock
"BlackRock People & Money: The Trends Shaping Investing in Europe"
T. Rowe Price
The Angle podcast series
BNP Paribas Asset Management
US Small Cap Hero Growth Campaign Hub
Allianz Investment Trusts | Hub Agency
now:pensions
Fair Pensions For All? The Underpensioned 2025
IFM Investors
Private Markets 700
Ruffer LLP
Most Effective Content Marketing Strategy - The Ruffer Review
Most Effective Integrated Campaign B2B
LDC
The LDC Top 50 Most Ambitious Business Leaders 2024
Rationale
Empowering the UK's SMEs to get growing
T. Rowe Price
The T. Rowe Price Staffelmarathon
LV= with Moreish Marketing
Investment for Humans
L&G
L&G - Most Effective Integrated Campaign ( B2B )
CFC
CFC Cyber Proactive Response (CPR) Campaign
Orbis Investment Management and Fundamental Media
Sunrise on Venus
T. Rowe Price
T. Rowe Price US Equities Campaign
mark-making*
BE MORE YOU: deepening Pepper Money's emotional connection with brokers
Most Effective Use of Social Media
Nasdaq
Nasdaq's Blueprint for Europe
Ecommpay
Ecommpay rebrand
Bank of Ireland for Intermediaries
Connecting with our Intermediary Community: Driving B2B Engagement Through LinkedIn
Oliver Cook
Pensions for Startups
T. Rowe Price
#RoweWithUs
Most Effective Customer Event
T. Rowe Price
The 2024 EMEA Investment Conferences
Hiscox
Hiscox: Bringing the love to BIBA
BlackRock
"Leader to Leader" Most Effective Customer Event
Intelliflo
Intelliflo innovate 2025
Fidelity International
Cultivating Connections: Expanding Our Events Programme Across the UK
AML Group Vanguard Advance
How looking back helped over 300 people see into the future
Aberdeen Investments
The Aberdeen Padel League: creating meaningful connections through sport
Most Effective Integrated Campaign B2C
Third City
Face Forward
Fidelity International
Don’t just Invest, be Invested: A fully integrated approach to drive Fidelity’s brand and business success
Libertine and Alliance Witan
Helping more people find their investment comfort zone
Fundamental Media
The marketing campaign that mobilised retail shareholders'?
BlackRock
"The Market is Yours" - Most Effective Integrated Campaign (B2C)
Lansons | Team Farner
Alpha males only: Hollywood and the gender investment gap
T. Rowe Price
#RoweWithUs: The Boat Race & Million Metre Challenge
Every Friday Limited
Lloyds Banking Group - Don't Wake Up To Dull
Most Effective Attribution Strategy
There was one standout winner for the category.
Most Effective International Campaign
BlackRock
"The Market is Yours" - Most Effective International Campaign
Fidelity
APAC (with Teamspirit) Getting our income out of a fix
T. Rowe Price
T. Rowe Price US Equities Campaign
Quintet
Quintet x BlackRock - ‘Where do I Start?’
Wellington Management and Libertine
Owning the new economic era
BNP Paribas Asset Management
SEM Always-On Campaign
Tribus Digital
Bridging International Broker Awareness Gaps with CFC’s Always-On LinkedIn Campaign
For table sales enquiries:
Orhan Toprakci
Head of Delegate & Event Marketing Solutions Sales
(0)20 7484 9973
For sponsorship enquiries: