Agenda

Please note that all timings are subject to change on the day, as we move with the flow of the workshop. The refreshments, breakfast and lunch are included in the cost of a ticket.


When we look past the noise, the potential of GenAI is clear - a recent University of Bedford study found that 67% of marketing executives believe these tools are very or extremely important, but only 30% of that group were very or extremely familiar with their use.

This hands on workshop is designed to help marketing executives look beyond the hype and get their hands dirty learning how to use generative AI (GenAI) tools to drive productivity, effectiveness, and creativity.


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Coffee and Breakfast
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Session 1 – Mastering the Fundamentals

• Introduction to generative AI (GenAI)

• Getting started with core tools for writing, reviewing, and planning (e.g. ChatGPT, Gemini, Groq)

• Meeting management tools (e.g. Otter, Read, Fathom)

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Coffee Break
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Session 2 – Marketing Applications

• Customer, market, and competitor analysis

• Content creation tools (text, image, video, and audio)

• Web and social media applications

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Lunch
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Session 3 – Advanced Applications

• Creating chatbots and custom GPTs

• Ethics, security, bias, and compliance

• Evolving your AI strategy – training, priority applications, and the role of IT

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Summary and Key Learnings
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Event Close