A self-confessed pensions geek, Samantha is a fully qualified female-focused financial adviser and has worked in pensions since 2008.

Samantha has been instrumental in raising awareness of the inequality in the UK pension system, where women reach retirement age with £137,000 less in their pensions than men. Since 2019, Samantha has produced five award-winning reports, securing international media coverage, and reaching a global audience of over 1 billion.

As a proud single mother, Samantha is passionate about creating a fairer UK pension system for herself, her young daughter, and future generations. Since February 2020 Samantha has been mentoring 3,500 students aged between 8 and 18, teaching them the importance of pensions, saving, finance, and long-term saving.

Winner of numerous industry awards, Samantha is proud to have been awarded FS Forums Marketer of the Year 2021 and is an Ambassador for International Women’s Day and a Governor of the PPI.