Find out who was victorious in the 2022 Awards for Marketing Effectiveness
Most Effective Brand Purpose
Sponsored by Publicis Sapient
WINNER: Brooks Macdonald and Moreish Marketing
Female Folio by Brooks Macdonald: For Women Writing their own Investment Story
Highly Commended: AML Group with Vanguard
'V for Value': How we built 'The Nike of investing'
Highly Commended: NOW: Pensions
Fair Pensions for All
Most Effective Brand Strategy
Sponsored by AML
WINNER: Fidelity International
Improving the Financial Health of our Brand Fidelity International
Highly Commended: BlackRock (iShares)
Expect More with iShares
Highly Commended: Skipton Building Society
Most Effective Brand Strategy
Most Effective Campaign for Green Product
Sponsored by Savanta
WINNER: Moody's ESG Solutions Comprehensive Coverage Campaign
Highly Commended: AML Group with BNP Paribas Asset Management Environmental Strategies Group Product Marketing
Highly Commended: AML Group with BNP Paribas Asset Management
Most Effective Content Marketing
Sponsored by Phoebus Software Ltd
WINNER: CFA UK & Vested Communications A New Standard in Climate & Investing
WINNER: NOW: Pensions The Gender Pensions Gap 2022
Highly Commended: Janus Henderson & Hub
Janus Henderson Investment Trusts
Most Effective Customer Service
WINNER: AML Group with NOW: Pensions Website Refresh
Most Effective Global Campaign
WINNER: BlackRock (iShares) Expect More with iShares
Highly Commended: Fidelity International
Empowering Women's Financial Futures Around the World
Highly Commended: Vontobel
"Fixed Income: unfix your thinking" Global B2B Campaign (H1/2022)
Most Effective Integrated Campaign (B2B)
Sponsored by Fiducial Communications
WINNER: BlackRock (iShares) Expect More with iShares
Highly Commended: LinkedIn
Marketing Without Compromise from LinkedIn Financial Services
Highly Commended: Vontobel
“Fixed Income: Unfix Your Thinking” Global B2B Campaign (H1/2022)
Most Effective Integrated Campaign (B2C)
Sponsored by Fiducial Communications
WINNER: AML Group with Vanguard 'V for Value': How we built 'The Nike of investing'
Highly Commended: Receptional
An integrated, full-funnel approach delivers more leads profitably for Investment Mastery
Most Effective Internal Communication
WINNER: Deloitte 368 Internal AgencyCyber Security Campaign: Vizzy
Most Effective Personalisation
WINNER: Just Group plc Delivering a Game Changing Solution to an Age-Old Problem
Highly Commended: American Express
How American Express Drove 1:1 Personalised Offers to its UK Customers
Most Effective Public Relations
WINNER: AIG Life
Helping People Live Better Lives
Highly Commended: Shawbrook Bank (with Teamspirit), Sparking the Energy Efficiency Conversation
Highly Commended: Fidelity International (with Teamspirit) , Empowering Women to Achieve Better Financial Futures
Most Effective Sponsorship (National)
WINNER: WavertonWaverton Art Prize 2022
Most Effective Use of a Small Budget (>£100k expenditure)
WINNER: Moreish Marketing and Fluent Money
Highly Commended: Arthur London and M&G Investments
Big Bond Questions
Highly Commended: Shawbrook Bank (with Teamspirit)
Sparking the Energy Efficiency Conversation
Agency of the Year
WINNER: AML Group
Highly Commended
Moreish Marketing
Commended
Receptional
Marketer of the Year
Sponsored by Publicis Sapient
WINNER: Richard George Global Head, Integrated Marketing
The London Stock Exchange Group
Highly Commended: Riona Mulherin, Director of Marketing and Operations
Paradigm
Young Marketer of the Year
Sponsored by Receptional
WINNER: Laura Hammond, Marketing Executive, Waverton Investment Management
Highly Commended: Sarah-Jane Fea , Marketing Manager, Legal and General Surveying Services
Commended: Emily Gates , Head of New Business, LDN Finance