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Agency of the Year
We’re looking to recognise and reward standout agencies doing exceptional work in the financial services sector, both for their clients and on a wider industry level.
As an agency, you can nominate yourself or be nominated by a client or peer.
£350 + VAT to enter
Marketer of the Year
The jewel in the Awards for Marketing Effectiveness Crown: we want to hear about this year’s exceptional senior marketing leaders in the financial services industry.
You can nominate yourself, a colleague or a client for this award.
Free to enter
Young Marketer of the Year
This category recognises a rising star within the financial services industry, who is showing signs of being an exceptional and innovative marketer.
Those nominated must be under 30 years of age on 31 December 2023.
Free to enter
Most Effective Brand Strategy Small Company (Under 250 Employees) - Sponsored by AML Group
For smaller financial services companies, effective branding can be a key differentiator, particularly for new entrants to the market seeking to disrupt and gain traction in a busy space. This award recognises both effective strategies to further develop small company brands, and the creation of new brand identities.
£250 + VAT to enter
Most Effective Brand Strategy Large Company (Over 250 Employees)
Branding has become increasingly important for established financial services brands in recent years, as the traditional boundaries between different sectors of the market have eroded and smaller entrants have begun to pop up, seeking to steal away the discerning customer.
This award recognises both effective strategies to further develop large company brands, and the creation of new brand identities under a large company umbrella.
£250 + VAT to enter
Most Effective Content Marketing Strategy Small Company (Under 250 Employees)
Content marketing remains one of the most important tools in a marketers kit, particularly for lean, small businesses. In recent years, the content marketing strategy remit has expanded to include podcasts, editorial features and video amongst other formats. This category commends the content marketing strategy that has demonstrated impressive and measurable return on investment.
£250 + VAT to enter
Most Effective Content Marketing Strategy Large Company (Over 250 Employees) - Sponsored by AML Group
We’ve seen some truly amazing, creative and imaginative entries within this category from large business in past years – and we can’t wait to see what this year brings. We’ll be looking for content marketing strategies that above all else, can evidence quantifiable results that have had an impact on the business, customer or wider industry.
£250 + VAT to enter
Most Effective Customer Experience
Customer experience has become more important than ever in the financial services industry, with technology raising customer expectations and standards. In this category, we’d like to hear about best in class customer journeys, how they’ve been built, designed, executed and adapted – and the subsequent uplift in sales, customer satisfaction or service levels.
£250 + VAT to enter
Most Effective Global Campaign
This award recognises the additional challenges in market conditions or customer expectations that are involved in running a single campaign or initiative across several countries.
The judges expect the same rigorous analysis as in the other categories, but would welcome also a few background comments (in the summary section – not part of the overall word limit) about non-UK markets with which they may not be fully familiar.
£250 + VAT to enter
Most Effective Integrated Campaign B2B - Sponsored by Fiducial Communications
This category looks specifically at the most effective use of an integrated marketing campaign targeting business to business, which may encompass social media and digital advertising, as well as more traditional formats such as television, print and outdoor.
£250 + VAT to enter
Most Effective Integrated Campaign B2C - Sponsored by Fiducial Communications
This category looks specifically at the most effective use of an integrated marketing campaign targeting direct to consumer, which may encompass social media and digital advertising, as well as more traditional formats such as television, print and outdoor.
£250 + VAT to enter
Most Effective Internal Engagement Campaign
This award recognises that employee engagement initiatives now supersede a pure communication program, and involve interaction, charity initiatives and building greater awareness of societal issues.
We recognise that the ‘quantitative’ side of the campaign results may be slightly softer than those of the other categories, so are willing to consider ‘softer’ evidence for questions 6 and 7.
£250 + VAT to enter
Most Effective Personalisation
This award recognises proven success in using personalisation to align messaging and product offering to each customer's known needs and preferences. We’re looking forward to hearing about the most effective new segmentation methods, technology and innovative use of data to achieve this.
£250 + VAT to enter
Most Effective Public Relations
This award recognises the best PR initiatives in the industry – from little “nudge” campaigns intended to make subtle shifts to customer perceptions or behaviours to full-scale disaster recovery programmes.
We recognise that this is an area in which is it is much more difficult to quantify objectively the value and benefits delivered by the initiatives, so we are happy to see “softer” arguments set out in the answers to Questions 6 and 7.
£250 + VAT to enter
Most Effective Sustainable Product Campaign
This category focuses purely on the strategy, tactics and execution of marketing sustainable financial services products or services; for example, a fund investing in renewable energy, pensions or a ‘green’ mortgage.
£250 + VAT to enter
Most Effective Use of a Small Budget (Under 100k)
Marketing success does not require mega-spending, as has been demonstrated by many of the winning entries in the twenty-one years of these Awards.
“Small budget” is a relative term, depending on the size of the company. We define it here as any execution involving expenditure of no more than £100k, and the category is open to any company regardless of size that can demonstrate quantifiable success from its campaign.
£250 + VAT to enter
Most Effective Use of Behavioural Science
Behavioural science techniques have come of age in recent years, with companies now able to demonstrate the results of an effective strategy and execution.
This category recognises the most effective use of behavioural science in marketing campaigns, with no application too large or small, providing it can illustrate a quantifiable difference in customer behaviour, sales uplift or attitude towards the brand.
£250 + VAT to enter
Most Effective Use of Social Media
This year, we’re welcoming back the Most Effective Use of Social Media category for the first time since 2019, recognising that a number of campaigns now take place purely on social channels, including influencer marketing, customer service initiatives and content campaigns.
We’re looking for campaigns that have yielded impressive results and engagement on social media.
£250 + VAT to enter
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