2023 Shortlist

Our esteemed judging panel met on September 4th and after a full day of debate and deliberation we are delighted to announce the shortlist for 2023. It was another fantastic year with many brilliant entries, making the judging a difficult task for our panel.
If you've been shortlisted, we'll be in contact in the coming days regarding attendance at the dinner and awards on the 23 November 2023 at the magnificent  De Vere Grand Connaught Rooms (Covent Garden, London WC2).

Most Effective Brand Strategy Large Company (Over 250 employees)


Investec Wealth & Investment - Investec Charity Investment
The Co-operative Bank - Withdraw from this

Most Effective Brand Strategy Small Company (Up to 250 employees) - Sponsored by AML Group


Alliance Trust with Teamspirit
more2life & Moreish Marketing - Service Reloaded
NOW: Pensions, Fair Pensions For All
Polar Capital - Brand Strategy

Most Effective Content Marketing Strategy Large Company (Over 250 employees) - Sponsored by AML Group


Cardano - Diversity Equality and Inclusion Report 2022
Fidelity International - Because boring just doesn’t get people out of bed
Goldman Sachs Asset Management -  Insurance Survey 2023
Lloyds Banking Group - Customer Engagement Programme
OSB Group -Landlord Leaders
T. Rowe Price - Analyst's Notebook - Your Partner for Insights


Most Effective Content Marketing Strategy Small Company (Up to 250 employees)


Air and Moreish Marketing - In difficult times, true friends are revealed – supporting later-life lending advisers
NOW: Pensions - Gender Pensions Gap

Most Effective Customer Experience


Fidelity International - Making customer experience more of an experience
Janus Henderson Investors in partnership with Fiducial Communications -Transforming customer experience with ai-powered multilingual fund managers
PIMCO - PIMCO Unverified Contacts

Most Effective Global Campaign


BlackRock - BlackRock. Here for the how.
Fundamental Media, Dog Digital and Baillie Gifford - Baillie Gifford Actual Investors
Goldman Sachs Asset Management - Insurance Survey 2023
Impax Asset Management - Sustainable Infrastructure
UBS - UBS & Insider Stud ios content partnership: Creating the future

Most Effective Integrated Campaign (B2B) - Sponsored by Fiducial Communications


BlackRock - BlackRock. Here for the How
Capital Group - Capital Group: How to promote Fixed Income without boring your audience.
Fundamental Media and PIMCO - PIMCO Income Campaign
Goldman Sachs Asset Management - Insurance Survey 2023
Lloyds Banking Group - Mental Health UK Partnership
LV= and Moreish Marketing - Menu protection from the heart
more2life & Moreish Marketing - Service Reloaded
This is Hello Ltd  and Phoenix Group - Let’s Get Ready

Most Effective Integrated Campaign (B2C) - Sponsored by Fiducial Communications


FIL Investment Management Limited - Fidelity International
Investec - The Spectator, in partnership with Investec
The Association of British Insurers (ABI) and The Pensions and Lifetime Savings Association (PLSA) (with Teamspirit) - Pay Your Pension Some Attention
The Co-operative Bank, Withdraw from this
Wesleyan - Invested - Wesleyan's 2023 Direct ISA Campaign

Most Effective Personalisation


Deloitte - 368 in-house agency - The Deloitte Consumer Tracker
FIL Investment Management Limited - Fidelity International
Lloyds Banking Group -NBA Programme
LV= and Moreish Marketing - Protection Matchmaker - making protection more personal


Most Effective Public Relations

Aspectus Group - Aspectus Group MunichRe
NOW: Pensions - Gender Pensions Gap

Most Effective Sustainable Product Campaign - Sponsored by Teamspirit



BlakRock - Global Impact Fund: Invest with Impact
Impax Asset Management - Impax Listed Infrastructure Fund
UBS Asset Management - Investing in Progress Together, UBS AM Sustainable Index Investing fully integrated marketing campaign UBS & Insider Studios content partnership - Creating the Future

Most Effective Use of a Small Budget (< £100k expenditure)


AML Group, Bibby - How £36k built a marketing campaign to help steady the shattered UK SME sector
 AML Group, StepChange - How £67k built a campaign that put Debt Awareness Week on the map
BlackRock, Rethinking the role of bonds
Female Folio by Brooks Macdonald, The She-Wolf Investor podcast series
Goldman Sachs Asset Management - Insurance Survey 2023
LV= and Moreish Marketing -  Menu protection from the heart
NOW: Pensions -  FairPensionsForAll
Siemens Financial Services Limited - Boosting broker opportunities in challenging economic times
Wesleyan -  From eGuides to Income


Most Effective Use of Behavioural Science


*There was only one entry which stood out to the judges, the winner will be announced on the awards night*

Most Effective Use of Social Media


BNP Paribas Asset Management -  Viewpoint Newsletter Subscription Campaign
BNY Mellon Investment Management - Most Effective Use of Social Media – Pathway to Inclusive Investment
HSBC Global Research (with Digital Parakeet & Present Works) - 9 Key Investment Themes
Protect Your Bubble - 'Meet the Bubbleheads!’ TikTok Launch
 St. James's Place Financial Adviser Academy 
Wesleyan - From eGuides to Income


Agency of the Year


Fundamental Media
Moreish Marketing
Opinium
Receptional
Teamspirit
White Marble Consulting


Marketer of the Year

Alex Hall, St. James's Place
 Emma Blaker, Joslin Rhodes Pension & Retirement Planning
 Louise Pursglove, Unity Trust Bank
 Rachael Smith, Dimensional Fund Advisors
Vik Heerah, Polar Capital

Young Marketer of the Year


Ande Gilmartin, Opinium
 Beatrice Panariello, Aviva, Investors
 Ellen Bradford, redk
 Georgia Boddy, Cascade Cash Management
 Harriet Pepper, Impax Asset Management
 Jasmin Lal, Lloyds Banking Group
 Madalina Limbert, NS&I
 Sarah Collumb, Wesleyan
 Scott Oldstein, AIG Life
 Shona Smith, AIG Life

For table sales enquiries:
Orhan Toprakci
Head of Delegate & Event Marketing Solutions Sales
(0)20 7484 9973
For sponsorship enquiries:
Rubin Zajsi
Business and Sponsorship Lead
020 7484 9873