Against a backdrop of bank branch closures, unwelcome newspaper headlines about profiteering and sub optimal customer service, can building societies step up and offer a real alternative to the traditional bank hegemony?
Following the lead from the recent rebrand of the nation’s largest building society to the ‘anti-bank’, how can marketers at building societies develop their proposition to a point that engages and delivers for existing customers now and future customers of tomorrow?
In this timely, topical event we will look at the opportunities that exist for building societies to offer an alternative to the megaliths who reign unchallenged and reap the returns.
Some of these regional powerhouses are already showing how modernised martech and digital experiences can support brands that are rooted in heritage and community. What lessons can be learnt for big and small, to ensure their relevance for a digital-first population?
We will look at:
- The value of mutuality
- Digital transformation
- Engaging a new generation of customers
- Optimising channel strategies
- Building a winning mobile app
The role of the branch
In Partnership with: