This session will focus on transformation across the building society market with a focus on the core banking tech and the implications for customers and the marketing stakeholders.

Building societies are embracing digital transformation to remain competitive and stay relevant. This session will explore strategies for success to adopt and utilise MarTech solutions that offer scalability, adaptability, and cost-effectiveness. From reducing operational inefficiency to improving customer experiences and onboarding, to the launch of new products and offerings, VASS will uncover the opportunities and challenges MarTech solutions have on building societies in the digital age.

“We are all about you”: How Wesleyan is building a reputation as a mutual with edge.

What does it mean to be on the customer’s side in 2024? Claire Oldstein will share insights from Wesleyan’s campaign to champion the interests of its members.

Michelle will talk about Coventry Building Society’s rebrand and how it is telling the story of mutuality to a new generation.

This session will discuss the challenges and opportunities facing the building society sector.

- What does “mutual” mean to customers today?

- Defining mutuality for a new generation

- Balancing innovation with inclusion

- The future of the branch

- Finding the right channels