About the Awards for Marketing Effectiveness

The Financial Services Forum Awards for Marketing Effectiveness have become one of the industry’s most sought-after and prestigious accolades.

Their purpose has remained the same since they were introduced in 2002:

• to create a better understanding of the role and impact of marketing

• to prove, beyond doubt, that marketing can be effective

• to promote and reward marketing effectiveness

Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.

Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?

All discipline-specific activities compete equally – a small regional promotion has as much chance of winning as an international multi-execution campaign. Entrants can also choose to enter sector-specific categories to showcase marketing best practice in key parts of the financial services industry.

Deadline Extended for Members' Award Categories

There's still time to tell us which individuals, agencies and diversity initiatives have blown you away this year. 

Our Members' Award Categories are special, as the finalists are voted for by our community. Entry is free, so what are you waiting for? Celebrate the individuals that go above and beyond for your team, and put a nomination in today.

The categories are:

Marketer of the Year

Young Marketer of the Year*

Agency of the Year

Celebrating Diversity

* Under 30 years of age on 31 December 2020

The deadline is extended to: 5pm on Friday 4th September 2020

You can enter here

The Awards Ceremony will take place on the evening of 24 November 2020 at the Guildhall, Gresham Street

Countdown to the event:

Guildhall, Gresham Street


For awards enquiries:
Jasmine Burnham
Marketing Manager
020 3657 9893
For event logistics:
Sabrina Shilstone
Senior Event Coordinator
020 7484 9887