Congratulations to all of our 2020 Winners!

You battled your way through 127 competing entries to make it to the top spot.

If you missed our digital ceremony, you can watch again here

#MEAwards2020

The Financial Services Forum Awards for Marketing Effectiveness have become one of the industry’s most sought-after and prestigious accolades.

Their purpose has remained the same since they were introduced in 2002:

• to create a better understanding of the role and impact of marketing

• to prove, beyond doubt, that marketing can be effective

• to promote and reward marketing effectiveness

Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.

Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?

All discipline-specific activities compete equally – a small regional promotion has as much chance of winning as an international multi-execution campaign. Entrants can also choose to enter sector-specific categories to showcase marketing best practice in key parts of the financial services industry.