2020 Winners


The Financial Services Forum runs a number of Marketing Effectiveness Showcase webinars, including presentations from a selection of previous winners. For further information, please visit www.thefsforum.co.uk/events.


Brand Strategy 

COMMENDED: Skipton Building Society, Finding our Good Place

WINNERVanguard with AML, V for Value


Business to Business

COMMENDED: LV=, IP WORKS

COMMENDED: Key Partnerships and Moreish Marketing, Help Your Clients See the Financial Potential in their Homes

COMMENDED: Nucleus Financial, The Nucleus Book of Suitability for Advisers

WINNERFidelity (with Teamspirit), No Such Thing as Average


Content Marketing

COMMENDED: Janus Henderson, Janus Henderson Investment Trust Content Marketing

WINNERUBS, Nobel Perspectives: Asking the Questions That Shape Our World


Customer Experience

COMMENDED: Ninety One, Customer Experience


Corporate Social Responsibility

COMMENDED: Phoebus Software Ltd, Phoebus Software's Ongoing Commitment to Corporate Social Responsibility

WINNER: Canaccord Genuity Wealth Management, #wecandothis


Data and Analytics

COMMENDED: AXA Investment Management, Boosting Engagement Through Data

WINNERJanus Henderson, Janus Henderson Investment Trust Content Marketing 


Digital Marketing Campaign

COMMENDED: AXA Global Healthcare with Oban International – Selling Private Medical Insurance and Peace of Mind to Expats

COMMENDED: Vanguard with AML, V for Value

WINNER: Fidelity International, Be Ready for Whatever Life May Bring


Integrated Advertising Campaign

COMMENDED: Fidelity International with Teamspirit, No Such Thing as Average

WINNERFidelity International, Wider Reach, More Emotion


International Campaign

COMMENDED: Planet, El Corte Ingles Drive to Store Campaign

WINNERAXA Global Healthcare with Oban International, Selling Private Medical Insurance and Peace of Mind to Expats


New Product, Service or Innovation

COMMENDED: AIG Life, AIG Life Smart Health

COMMENDED: Cardtronics, Cardless Cash – Supporting the Vulnerable During the Pandemic

COMMENDED: Kensington Mortgages, The Hero Mortgage Launch

WINNERTSB, Fraud Refund Guarantee


Public Relations

COMMENDED: Santander with FleishmanHillard Fishburn, The Future of the Home Ownership Dream

WINNER: Luther Pendragon, Moonshot: Getting Front Page Coverage for a Boutique firm


Relationship Marketing

WINNERFidelity (with Teamspirit), Giving workplace pensions a workout


Sponsorship

COMMENDED: AIG Life, This is for Them - AIG Life with the All Blacks

WINNERStandard Life (with Teamspirit and Material), Making the Invisible Visible


Use of a Limited Budget

COMMENDED: First State Investments, Global Listed Infrastructure Campaign

COMMENDED: Legal & General, In conversation with...

COMMENDED: NextWealth and Fidelity FundsNetwork, IFA DNA

WINNER: Nucleus Financial, The Nucleus Book of Suitability for Advisers


Judges’ Award for Consumer Insight

WINNER: Cardtronics: Cardless Cash – Supporting the Vulnerable During the Pandemic


Judges’ Award for Marketing Learning

WINNER: Planet, El Corte Ingles Drive to Store Campaign

WINNER: AIG Life, AIG Life Smart Health


Judges’ Award for Marketing Excellence

WINNERFidelity International with Teamspirit, No Such Thing as Average


Agency of the Year

WINNER: Moreish Marketing


Young Marketer of the Year

WINNER: Lexa Palfrey, Senior Marketing Manager, Weatherbys Private Bank


Marketer of the Year

WINNERRaj Kumar, Group Brand and Reputation Director, Aviva


Crisis Communications in Covid-19: Customer Communications

COMMENDED: Lloyds Banking Group

WINNER: Direct Line Group


Crisis Communications in Covid-19: B2B Communications

COMMENDED: AIG Life

COMMENDED: JP Morgan Asset Management

COMMENDED: Quilter

WINNER: Capital Group


Crisis Communications in Covid-19: Internal Communications

COMMENDED: AIG Life

COMMENDED: Sanctuary Financial Planning

WINNER: Cannacord Genuity Wealth Management