The Financial Services Forum runs a number of Marketing Effectiveness Showcase webinars, including presentations from a selection of previous winners. For further information, please visit www.thefsforum.co.uk/events.
Brand Strategy
COMMENDED: Skipton Building Society, Finding our Good Place
WINNER: Vanguard with AML, V for Value
Business to Business
COMMENDED: LV=, IP WORKS
COMMENDED: Key Partnerships and Moreish Marketing, Help Your Clients See the Financial Potential in their Homes
COMMENDED: Nucleus Financial, The Nucleus Book of Suitability for Advisers
WINNER: Fidelity (with Teamspirit), No Such Thing as Average
Content Marketing
COMMENDED: Janus Henderson, Janus Henderson Investment Trust Content Marketing
WINNER: UBS, Nobel Perspectives: Asking the Questions That Shape Our World
Customer Experience
COMMENDED: Ninety One, Customer Experience
Corporate Social Responsibility
COMMENDED: Phoebus Software Ltd, Phoebus Software's Ongoing Commitment to Corporate Social Responsibility
WINNER: Canaccord Genuity Wealth Management, #wecandothis
Data and Analytics
COMMENDED: AXA Investment Management, Boosting Engagement Through Data
WINNER: Janus Henderson, Janus Henderson Investment Trust Content Marketing
Digital Marketing Campaign
COMMENDED: AXA Global Healthcare with Oban International – Selling Private Medical Insurance and Peace of Mind to Expats
COMMENDED: Vanguard with AML, V for Value
WINNER: Fidelity International, Be Ready for Whatever Life May Bring
Integrated Advertising Campaign
COMMENDED: Fidelity International with Teamspirit, No Such Thing as Average
WINNER: Fidelity International, Wider Reach, More Emotion
International Campaign
COMMENDED: Planet, El Corte Ingles Drive to Store Campaign
WINNER: AXA Global Healthcare with Oban International, Selling Private Medical Insurance and Peace of Mind to Expats
New Product, Service or Innovation
COMMENDED: AIG Life, AIG Life Smart Health
COMMENDED: Cardtronics, Cardless Cash – Supporting the Vulnerable During the Pandemic
COMMENDED: Kensington Mortgages, The Hero Mortgage Launch
WINNER: TSB, Fraud Refund Guarantee
Public Relations
COMMENDED: Santander with FleishmanHillard Fishburn, The Future of the Home Ownership Dream
WINNER: Luther Pendragon, Moonshot: Getting Front Page Coverage for a Boutique firm
Relationship Marketing
WINNER: Fidelity (with Teamspirit), Giving workplace pensions a workout
Sponsorship
COMMENDED: AIG Life, This is for Them - AIG Life with the All Blacks
WINNER: Standard Life (with Teamspirit and Material), Making the Invisible Visible
Use of a Limited Budget
COMMENDED: First State Investments, Global Listed Infrastructure Campaign
COMMENDED: Legal & General, In conversation with...
COMMENDED: NextWealth and Fidelity FundsNetwork, IFA DNA
WINNER: Nucleus Financial, The Nucleus Book of Suitability for Advisers
Judges’ Award for Consumer Insight
WINNER: Cardtronics: Cardless Cash – Supporting the Vulnerable During the Pandemic
Judges’ Award for Marketing Learning
WINNER: Planet, El Corte Ingles Drive to Store Campaign
WINNER: AIG Life, AIG Life Smart Health
Judges’ Award for Marketing Excellence
WINNER: Fidelity International with Teamspirit, No Such Thing as Average
Agency of the Year
WINNER: Moreish Marketing
Young Marketer of the Year
WINNER: Lexa Palfrey, Senior Marketing Manager, Weatherbys Private Bank
Marketer of the Year
WINNER: Raj Kumar, Group Brand and Reputation Director, Aviva
Crisis Communications in Covid-19: Customer Communications
COMMENDED: Lloyds Banking Group
WINNER: Direct Line Group
Crisis Communications in Covid-19: B2B Communications
COMMENDED: AIG Life
COMMENDED: JP Morgan Asset Management
COMMENDED: Quilter
WINNER: Capital Group
Crisis Communications in Covid-19: Internal Communications
COMMENDED: AIG Life
COMMENDED: Sanctuary Financial Planning
WINNER: Cannacord Genuity Wealth Management