Communications in a Crisis Categories

The past few months have been the most extraordinary in the long history of The Financial Services Forum's Awards for Marketing Effectiveness – and there has never been a greater need for clear and effective communication than in meeting the real concerns and needs caused by the Covid-19 crisis.

On top of that, most of the work has had to be turned round very quickly, so has depended much more on pure marketing instinct than on the carefully-researched and validated campaigns that we usually see in awards entries.

To recognize the importance and quality of this work, we have decided to add three extra Special Awards to this year's programme, covering:

• Customer Communication
• Business-to-business Communication
• Internal Communications

We're very conscious from personal observation and experience that a lot of very effective work has been done across all sectors, and in particular in financial services. We want to recognize and honour the best of this work, but we are equally conscious of the heavy work load for many of you as we move into a new phase of the Covid-19 crisis, so we have made the nomination process very easy and quick. And entry is free