Open to non-UK financial services organisations, Fintech companies and technology providers. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category will examine the most effective use of relationship marketing.

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks specifically at the most effective campaign produced on a limited budget (below £50k campaign spend)

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks at the most effective use of a non-UK marketing campaign. 

Open to financial services organisations, creative agencies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks at the most effective use of a content marketing campaign.

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks at the most effective use of sponsorship. We recognise that the benefits from sponsorship initiatives are softer, so we are happy to consider qualitative as well as quantitative information in questions 6 and 7.

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks specifically at the most effective use of an integrated advertising campaign, which may encompass social media and digital advertising, as well as more traditional formats such as television, print and outdoor. 

Open to individuals and organisations worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category will reward the new product service or innovation that was launched in an effective and quantified manner, with a subsequent significant impact on the business or customer. 

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words. 

This category look specifically at the most effective activation of a brand strategy campaign.  

Open to financial services organisations, creative agencies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks at the most effective use of customer experience. 

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category look specifically at the most effective use of a digital marketing campaign. 

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks specifically at the most effective use of a business to business campaign. 

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category look specifically at the most effective use of data and analytics for the benefit of the customer and/or the business.

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks specifically at the most effective use of a public relations campaign. We recognise that the benefits from public relations initiatives are softer, so we are considering qualitative as well as quantitative information in questions 6 and 7.

A new Members Award for 2020, we are looking to celebrate those who champion inclusion and diversity in the financial services industry.

As well as understanding the organisation’s overall strategy, we are looking for an examples of specific initiatives that demonstrated success in delivering inclusion and diversity.

Entrants must answer three questions in a maximum of 250 words each.

Initial judging will be completed by an industry panel. Voting to select the overall winner will completed by Members of The Financial Services Forum community.

Initial judging will be completed by an industry panel. Voting to select the overall winner will completed by Members of The Financial Services Forum community.

This category recognises a rising star within the financial services industry, who is showing signs of being an exceptional and innovative marketer. 

Those nominated must be under 30 years of age on 31 December 2020. 

This category recognises exceptional senior marketing leaders in the financial services industry.

Initial judging will be completed by an industry panel. Voting to select the overall winner will completed by Members of The Financial Services Forum community.

All nominations will be asked to approve their involvement and may be asked to provide additional material to support the judging process.

We’re looking to recognise and reward agencies doing exceptional work in the financial services sector. What made you the stand-out agency in recent years?

How are you driving excellence for the future? Entries are free for this category.

Initial judging will be completed by our Awards panel, with the final selection being made by our Online Membership community.

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category recognises the most effective use of Corporate Social Responsibility. We recognise that the benefits from such initiatives are rather softer. Therefore, we are introducing a different marking scheme for Questions 6 and 7, where we are happy to consider qualitative as well as quantitative information.

The past few months have been the most extraordinary in the long history of The Financial Services Forum's Awards for Marketing Effectiveness –and there has never been a greater need for clear and effective communication than in meeting the real concerns and needs caused by the Covid-19 crisis.

On top of that, most of the work has had to be turned round very quickly, so has depended much more on pure marketing instinct than on the carefully-researched and validated campaigns that we usually see in awards entries.

To recognize the importance and quality of this work, we have decided to add three extra Judges' Special Awards to this year's programme, covering:

• Customer Communication

• Business-to-business Communication

• Internal Communications

We're very conscious from personal observation and experience that a lot of very effective work has been done across all sectors, and in particular in financial services. We want to recognize and honour the best of this work, but we are equally conscious of the heavy work load for many of you as we move into a new phase of the Covid-19 crisis, so we have made the nomination process very easy and quick. And entry is free.

We're not looking for any of the thorough analysis that we ask for in the main awards submissions. Instead, just send us an e-mail outlining briefly (no more than 100–150 words) who you are nominating and why. It would also help our judges if you could include a link to any media work or jpegs showing what impressed you (if you need to send a file, please send it to Jasmine) – but no more than two links and two jpegs, please.

A couple of final points: We're all in this together, and we're all learning in this together, so if you think a competitor has done particularly well in its crisis communications – tell us about them. And the Covid-19 challenge is world-wide, so we're happy to get nominations from any market – not just the UK.

And one final favour: We've all seen lots of ads and actions across all markets, and we'd like to do a members' poll to identify your favourite campaigns outside financial services. Just tell us the brand and/or company that has impressed you most – no other info, please – and we'll add up your votes to determine the winner. 

For this category, please tell us about the best customer communication during Covid-19 you have seen or been part of launching, in no more than 100-150 words.

The past few months have been the most extraordinary in the long history of The Financial Services Forum's Awards for Marketing Effectiveness –and there has never been a greater need for clear and effective communication than in meeting the real concerns and needs caused by the Covid-19 crisis.

On top of that, most of the work has had to be turned round very quickly, so has depended much more on pure marketing instinct than on the carefully-researched and validated campaigns that we usually see in awards entries.

To recognize the importance and quality of this work, we have decided to add three extra Judges' Special Awards to this year's programme, covering:

• Customer Communication

• Business-to-business Communication

• Internal Communications

We're very conscious from personal observation and experience that a lot of very effective work has been done across all sectors, and in particular in financial services.

We want to recognize and honour the best of this work, but we are equally conscious of the heavy work load for many of you as we move into a new phase of the Covid-19 crisis, so we have made the nomination process very easy and quick. And entry is free.

We're not looking for any of the thorough analysis that we ask for in the main awards submissions. Instead, just send us an e-mail outlining briefly (no more than 100–150 words) who you are nominating and why. It would also help our judges if you could include a link to any media work or jpegs showing what impressed you (if you need to send a file, please send it to Jasmine) – but no more than two links and two jpegs, please.

A couple of final points: We're all in this together, and we're all learning in this together, so if you think a competitor has done particularly well in its crisis communications – tell us about them. And the Covid-19 challenge is world-wide, so we're happy to get nominations from any market – not just the UK.

And one final favour: We've all seen lots of ads and actions across all markets, and we'd like to do a members' poll to identify your favourite campaigns outside financial services. Just tell us the brand and/or company that has impressed you most – no other info, please – and we'll add up your votes to determine the winner.

For this category, please tell us about the best business-to-business communication during Covid-19 you have seen or been part of launching, in no more than 100-150 words.

The past few months have been the most extraordinary in the long history of The Financial Services Forum's Awards for Marketing Effectiveness –and there has never been a greater need for clear and effective communication than in meeting the real concerns and needs caused by the Covid-19 crisis.

On top of that, most of the work has had to be turned round very quickly, so has depended much more on pure marketing instinct than on the carefully-researched and validated campaigns that we usually see in awards entries.

To recognize the importance and quality of this work, we have decided to add three extra Judges' Special Awards to this year's programme, covering:

• Customer Communication

• Business-to-business Communication

• Internal Communications

We're very conscious from personal observation and experience that a lot of very effective work has been done across all sectors, and in particular in financial services.

We want to recognize and honour the best of this work, but we are equally conscious of the heavy work load for many of you as we move into a new phase of the Covid-19 crisis, so we have made the nomination process very easy and quick. And entry is free.

We're not looking for any of the thorough analysis that we ask for in the main awards submissions. Instead, just send us an e-mail outlining briefly (no more than 100–150 words) who you are nominating and why. It would also help our judges if you could include a link to any media work or jpegs showing what impressed you (if you need to send a file, please send it to Jasmine) – but no more than two links and two jpegs, please.

A couple of final points: We're all in this together, and we're all learning in this together, so if you think a competitor has done particularly well in its crisis communications – tell us about them. And the Covid-19 challenge is world-wide, so we're happy to get nominations from any market – not just the UK.

And one final favour: We've all seen lots of ads and actions across all markets, and we'd like to do a members' poll to identify your favourite campaigns outside financial services. Just tell us the brand and/or company that has impressed you most – no other info, please – and we'll add up your votes to determine the winner.

For this category, please tell us about the best internal communications during Covid-19 you have seen or been part of launching, in no more than 100-150 words.