A conversation with a senior industry leader, focused on personal journey, insights, and lessons learned.

What are the formats, metrics and channels that define content success in 2026? In this session we hear from a range of content specialists to share case studies and war stories about their approaches and how they define success in 2026.

In-depth, real-world insights delivered by a client.

We all prepare for important moments. Presentations, pitches, board meetings, client conversations and career-defining opportunities. But the moments that matter most rarely unfold exactly as planned.

Drawing on experiences ranging from the BBC's Dragons' Den and the Red Devils Parachute Display Team to operational leadership in Afghanistan, this session explores what happens when preparation meets uncertainty, and why performance under pressure is a skill that can be learned. We will examine the gap between expectation and reality, why even the best plans can unravel, and how high performers learn to respond when things go wrong.

Through practical frameworks and real-world examples, the session will unpack the science of pressure, how stress affects decision-making, and why confidence is often less about staying calm and more about being prepared for the unexpected. The discussion will also explore what genuine high-stakes leadership looks like when the consequences are real, time is limited, and there is no opportunity for rehearsal. 

The broad reach channels of the past, such as press and TV, are falling out of favour, while influencer, paid social and out-of-home spend are booming. Experts in different media discuss where customer attention is moving to and what makes a brand resonate across them? What defines an authentic brand in 2026? What are the channels of the future and how can you build a brand strategy that actually travels across these different media?

High-impact closing talk from a leading industry figure.