Mark Evans will chat with Inderjit Bassi, Chief Marketing Officer at Barclays UK, and discuss his personal journey to the top of the marketing ecosystem, the lessons he's learned along the way, and the personal insights he would share with other ambitious marketers.
No script. No certainty. No idea what’s coming next. Improv comedy has taught Pete Markey some surprisingly powerful lessons about being a CMO: listen properly, build on other people’s ideas, embrace uncertainty, create the conditions for people to take risks and, above all, trust your team.
In this session, Pete will share what getting things wrong on an improv stage has taught him about getting more things right as a leader, and why the improv principle of “Yes, and” might just be one of the most useful leadership tools he’s discovered.
What are the formats, metrics and channels that define content success in 2026? In this session we hear from a range of content specialists to share case studies and war stories about their approaches and how they define success in 2026.
It’s often said that successful organisational transformation is more about people and culture than the technology itself. With AI rewriting the rules of workflows and productivity, what skills, job roles and structures will be needed to ensure success? Can existing hierarchical marketing departments adapt to and deliver the level of change needed?
In 2003, getting a financial services email read meant getting it to render on a BlackBerry. Today the question is whether an AI will pass it on at all.
Matt Burley traces the five moments that changed what "getting read" means — with a first look at new research into how investment professionals use AI to decide what reaches them.
You will leave knowing how to write an email that survives an AI summary and why the oldest asset in marketing is still the one that gets you through the gate.
We all prepare for important moments. Presentations, pitches, board meetings, client conversations and career-defining opportunities. But the moments that matter most rarely unfold exactly as planned.
Drawing on experiences ranging from the BBC's Dragons' Den and the Red Devils Parachute Display Team to operational leadership in Afghanistan, this session explores what happens when preparation meets uncertainty, and why performance under pressure is a skill that can be learned. We will examine the gap between expectation and reality, why even the best plans can unravel, and how high performers learn to respond when things go wrong.
Through practical frameworks and real-world examples, the session will unpack the science of pressure, how stress affects decision-making, and why confidence is often less about staying calm and more about being prepared for the unexpected.
The discussion will also explore what genuine high-stakes leadership looks like when the consequences are real, time is limited, and there is no opportunity for rehearsal.
The broad reach channels of the past, such as press and TV, are falling out of favour, while influencer, paid social and out-of-home spend are booming. Experts in different media discuss where customer attention is moving to and what makes a brand resonate across them? What defines an authentic brand in 2026? What are the channels of the future and how can you build a brand strategy that actually travels across these different media?
CI&T’s latest survey of 2,004 UK&I consumers found that 68% have already used an AI agent while shopping. Yet while consumer adoption of this technology has been rapid, few brands are delivering truly innovative AI-powered experiences. Join Melissa Minkow, CI&T’s Global Director of Retail Strategy & Insights, for a look at what consumers really want out of the customer journey, where AI is already making an impact, and the implications for the financial services industry.
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