The leading conference for financial services marketers

The marketing role is in a period of rapid evolution, disrupted by megatrends such as AI and channel fragmentation. A recent survey found that more than half of people are worried about how AI will impact their jobs, while consumer attention switches away from broad-reach channels such as TV to the likes of TikTok, or for B2B customers, LinkedIn. Influencers are rewriting the rules of trust and authority, ChatGPT is transforming search, while the podcast boom continues unabated. Just to keep abreast of what is changing can feel like an overwhelming job in itself.

 The key message of the conference is – breathe! The Financial Services Marketing Conference will help equip marketers with the skills and knowledge to not only survive but thrive beyond this inflection point. Over a full day’s packed agenda, our expert line-up will discuss these trends and how marketers can respond both as individuals and as organisations. You’ll get the chance to network with peers, share insights, challenges and frustrations and return to your desk more confident and optimistic about your role.