A well-placed sponsorship can bring visibility and credibility to your brand, but as recent developments with Baillie Gifford show, things aren’t always plain sailing. At a time where partnerships can easily backfire, what role does sponsorship play for asset managers and how can you ensure that they run successfully?
Events can effectively help businesses raise brand awareness, funds, and provide a space to market goods and services - however they can also be expensive, time-consuming and difficult to plan. How can you determine whether events are a sound addition to your marketing strategy, and what can be done to leverage the power of events to their full potential?
Should marketers task things internally and leverage existing in-house skills, or should they bite the budgeting bullet and hire external agency expertise? Our panel of esteemed marketing experts will debate the pros and cons of each, along with how to identify which approach is best for your business.