With sustained pressure on budgets, marketeers are still as focussed as ever on maximising ROI across channels and keeping the marketing wheel turning. As budgets shrink and demands increase, making sure that every penny is spent as wisely as possible is crucial in creating a marketing strategy that is built for success.

In this multi-session conference, we will look at the ways in which marketers can allocate resources and drive value through marketing initiatives, including:

• The changing role & value of sponsorships
• The role of events in a successful marketing strategy
• Insourcing & the use of in-house teams vs outsourcing and the hiring of agencies

In partnership with: