18 June 2024, 09:00 - 13:00
Janus Henderson, 201 Bishopsgate, EC2M 3AE
As mounting pressures on budgets and market volatility result in layoffs and other cost-reducing measures, do the signs point towards a tipping point for asset managers, one that heralds a long-term change in the cyclical nature of marketing in the industry?
With the concurrent rise of AI and automation coinciding with brands aligning themselves to new media agencies & putting data first, do marketers need to begin looking ahead and preparing for a fundamental shift in the ways asset managers look at marketing?
We will explore the decisions that marketing departments must make to ensure they stay relevant in the future, including:
- Upskilling and having the right expertise to stay up to date
- Leveraging AI & Automation to do more with less
- Understanding the new media buying environment
- The future of brand and measurement
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