Agenda
Please note that all timings are subject to change on the day, as we move with the flow of the workshop. The refreshments, breakfast and lunch are included in the cost of a ticket.
The intention of the day is to have participants spend the bulk of the time learning by doing - using the tools on real tasks they would be doing back in the workplace. A range of example prompts will be provided to help participants get productive at speed.
The afternoon session will take the form of a hackathon where participants will work together in small teams to tackle a marketing project they’ve been assigned. The groups will produce the product specification, marketing plan, social media campaign, communications copy, campaign imagery, and supporting video and audio materials.
- Introduction to generative AI (GenAI)
- Getting started with core tools for writing, reviewing, and planning (e.g. ChatGPT, Gemini, Groq)
- How to craft a powerful prompt for different tasks such as writing emails, producing pans, and crafting briefs
- Meeting management tools (e.g. Otter, Read, Fathom)
- Customer, market, and competitor analysis
- Content planning and creation (text, image, video, and audio) for print, email, web, and social media applications
- Using the tools to tackle an assigned brief
- Ethics, security, bias, and compliance
- Evolving your AI strategy – training, priority applications, and the role of IT
- Summary and Key Learnings