Driving Marketing Productivity, Innovation, and Learning with Generative AI
Look past the noise and the potential of GenAI is clear - a University of Bedford study found that 67% of marketing executives believe these tools are very or extremely important, but only 30% of that group were very or extremely familiar with their use.
This intensive hands-on workshop is designed to help people move from nervous novice to confident user in just one day.
Date:
Thursday 30 January 2025 from 09:00-16:35
Location:
Instinctif Partners, 65 Gresham Street
This is event qualifies for 5 hours of structured CPD.
Generative AI technology is starting to have a positive impact across key aspects of our daily work, and we are constantly being surprised by the applications and opportunities being opened up.
From crafting text and research to creating images, video, and audio, the technology can transform how we work. Time savings of 50-90% or more can be achieved to write emails, review documents, summarise meetings, develop plans, analyse data, prepare briefs, produce imagery, generate videos, and craft the first drafts of marketing and communications materials.
The time to get up and get trained is now. Waiting for things to stabilise is not an option as the range, scope, and capabilities of new GenAI offerings is increasing week by week. Upskilling yourself and team will enable greater efficiency, foster innovation, and enhance your ability to stay ahead of competitors.
The Financial Services Forum has partnered with AI education experts Fast Future to deliver a practical and immersive introduction to GenAI.
The highly interactive course is designed specifically for marketing professionals with little or no experience of using the tools. The session will provide the opportunity to learn and practice how they can be used across every aspect of your work to save time, improve quality, and accelerate delivery. Within 15 minutes, participants will be hands on using the tools on practical tasks that form part of their role.
The aim is for participants to leave fully equipped to use the tools in their daily work and to start evaluating which tools best fit the needs and compliance policies of their business.
Attendees will also be provided with resources that help develop deeper proficiency in prompt writing, learn more about new tools and functionality, and compare their performance and features.
The Financial Services Forum has partnered with AI education experts Fast Future to deliver a practical and immersive introduction to GenAI.
The highly interactive course is designed specifically for marketing professionals with little or no experience of using the tools. The session will provide the opportunity to learn and practice how they can be used across every aspect of your work to save time, improve quality, and accelerate delivery. Within 15 minutes, participants will be hands on using the tools on practical tasks that form part of their role.
At the end of the day, participants will leave with:
- A solid understanding of core Gen AI tools and how to use them to create a complete marketing campaign
- The ability to use GenAI text, image, video, and audio tools in their daily work
- Hands on experience of crafting and refining prompts to get highly tailored outputs that meet their specific needs
- The skills and confidence to enhance their personal effectiveness, efficiency, creativity, and impact in their daily work
- A practical understanding of how to use the tools to free up time to drive new value creating opportunities
- The motivation to encourage their staff and agencies to become highly proficient in the use of GenAI to enhance performance across all of their tasks.
At the end of the day, participants will leave with:
- A solid understanding of core Gen AI tools and how to use them to create a complete marketing campaign
- The ability to use GenAI text, image, video, and audio tools in their daily work
- Hands on experience of crafting and refining prompts to get highly tailored outputs that meet their specific needs
- The skills and confidence to enhance their personal effectiveness, efficiency, creativity, and impact in their daily work
- A practical understanding of how to use the tools to free up time to drive new value creating opportunities
- The motivation to encourage their staff and agencies to become highly proficient in the use of GenAI to enhance performance across all of their tasks.
Marketing & Membership
