The Financial Services Forum has teamed up with the Digital Lighthouse to offer a digital marketing training programme, specifically designed for financial services marketers.

The four-part course is designed to provide a comprehensive overview of digital marketing skills from foundational to expert level. Whether you’re new to paid search and social, looking to optimise your campaigns, or ready to explore cutting-edge strategies, this series has you covered.

Over the course of four sessions, you’ll master key areas like Google Ads, Meta and LinkedIn campaigns, analytics essentials, creative testing, and advanced scaling techniques. You’ll leave equipped with practical tools, frameworks, and the confidence to apply them to your marketing efforts immediately.

Throughout the course you will engage with hands-on exercises, real-life examples, and interactive planning sessions to ensure you can put theory into practice.

Why Attend?

By the end of the series, you’ll:

• Understand the full spectrum of performance marketing, from setup to advanced scaling.

• Learn actionable strategies to improve ROI and align campaigns with business goals.

• Gain practical experience in using tools like Google Ads, Meta ads, and analytics dashboards.

• Future-proof your marketing skills by diving into AI, automation, and emerging trends.

Spaces are limited, so don’t miss your chance to upskill and take your performance marketing to the next level!

 Workshop dates:

Wednesday 12 March 2025

Wednesday 23 April 2025

Wednesday 21 May 2025

Wednesday 18 June 2025

Additionally, as part of the training package, we will be hosting webinars after each session to recap key learnings, address any questions and help you prepare for the next session.

The dates for the webinars are as follows:

Wednesday 26 March 2025

Wednesday 7 May 2025

Wednesday 4 June 2025

Wednesday 25 June 2025

Each session qualifies for 4 hours of structured CPD. Attending all four sessions will provide you with 16 hours of structured CPD.