The final session focuses on future-proofing strategies and integrating cutting-edge techniques. Leaders will learn to drive innovation and navigate the challenges of an evolving digital landscape.

Key Themes/Topics:

1. AI and Machine Learning: Using advanced tools like Google’s Performance Max, predictive analytics, and generative AI for creative development.

2. Emerging Trends in Paid Social: Strategies for integrating new ad formats (e.g., Reels, Stories, and LinkedIn thought leadership ads).

3. Holistic Attribution Models: Combining online and offline data to get a complete picture of performance.

4. Performance Creative Mastery: Building storytelling-driven campaigns and implementing dynamic creative optimisation.

5. Navigating Industry Changes: Preparing for cookie deprecation, privacy shifts, and evolving platform policies.

Outcome: Learners will leave with advanced strategies to innovate within their firms, future-proof their marketing efforts, and lead their teams with confidence.