A massive congratulations to our 2026 Shortlist!

Our 2026 Judging Panel worked together in deciding on the Shortlist for this year's awards. The quality of the nominations was fantastic making it no easy task to come to the final decision! 

Wishing all of our Shortlisted Entrants below the best of luck. 

Best Innovation in Product

Alpha Enhanced Active ETFs
BNP Paribas Asset Management

 ESG Enhanced Equity ETF
BNP Paribas Asset Management

 MQube - Digital Underwriter
MQube

 Best Innovation in Marketing



 Aztec's Leaders In Private Markets Summit at Frameless
 Aztec

 The Hype Type Revealer
Influence at Work Ltd

 M&G Investments – Padel Sponsorship & 1931 Padel Club
M&G Investments

 MIRROR, MIRROR ON THE WALL: How can we change pension apathy for all?
Scottish Widows

 Human-Centred Marketing: Redefining Customer Experience
thisbank

 Live 5 years longer with Vitality
Vitality

  Best Innovation in Customer Service

Over $1 Million in Annual Call Centre Savings through LLM-Ready Customer Service Content
American Express with iCrossing

Building Compassionate Conversations for Financial Vulnerability
 HSBC x Cowry Consulting
From Customer Service to Customer Success: Transforming Broker Value in Mortgage Technology
 Mortgage Brain 
Turning Confusion into Clarity: MHMC's 'Trusted Guide' Sets a New Benchmark in Customer Care
My Home Move Conveyancing 
 Transforming Support for Customers
thisbank

 Best Innovation in Use of Technology


AI Avatars, Real Relationships: Personalised Executive Videos for Senior Clients
AllianceBernstein

A Single Integrated Digital Journey
Mortgage Brain

MQube - Origo Platform
MQube

From Paper to Intelligence: Transforming Pensions with AI
Penny Pension

Simplify’s Transferable Identity and Anti‑Money Laundering Solution
 Simplify

 Best Innovation in Channel or Format

Market Matters: A Fresh Approach to Insights and Brand Building Powered by Short Animated Video
AllianceBernstein

Life100+ Best Innovation in Channel or Format
Canada Life

Redefining Value campaign
Columbia Threadneedle Investments and Fundamental Group

CTV, the unlikely hero of CRM
 Lloyds Banking Group - Scottish Widows

Scaling OneFamily Lifetime ISA Growth
OneFamily with Moreish Marketing and Cornerhouse Media

Shire Funding Digital Marketing - Turning Data into Deals
Shire Funding with Moreish Marketing and Cornerhouse Media


 Best Innovation on a Small Budget (>£100k)


Market Matters: A Fresh Approach to Insights and Brand Building Powered by Short Animated Video
AllianceBernstein

Increasing efficiency with our end-to-end AI marketing solution
 BNP Paribas Asset Management

Corlytics Content Intelligence: Transforming Third-Party Insight into Market Authority
Corlytics

Using real-time signal-based marketing to align content with investor interest
 M&G Investments and Fundamental Group

From Inbox Crisis to Investment Intelligence: Building a Platform Used Across 6 Continents for Under £50,000
Markets Recon

 Best Innovation in Generative AI


Enhancing Client Engagement with AI—Without Compromising the Human Touch
AllianceBernstein

 Over $1 Million in Annual Call Centre Savings through LLM-Ready Customer Service Content
American Express with iCrossing

 Auquan

 Best Innovation in AI Search


Over $1 Million in Annual Call Centre Savings through LLM-Ready Customer Service Content
American Express with iCrossing

 (The) Search is on
IFM Investors

 Most Transformative Agency Partnership


Leveraging Agency Expertise to drive change
 IFM Investors/Luminary

Reinventing the OneFamily Brand to Unlock Lifetime ISA Growth
OneFamily, Moreish Marketing and Cornerhouse Media

Building a Bank of the Future While Running One: The OSB & Publicis Sapient Transformation
Publicis Sapient

From Sales Support to Growth Engine: A 12-Month Marketing Transformation
Shire Leasing & Funding with Moreish Marketing

 Most Innovative Use of Social Media

Market Matters: A Fresh Approach to Insights and Brand Building Powered by Short Animated Video

AllianceBernstein

ETF Influencer Marketing Campaign
 BNP Paribas Asset Management

Life100+ Most Innovative Use of Social Media
Canada Life

Power of the Partnership – Hero Video LinkedIn Campaign
The Openwork Partnership

 Innovator of the Year (Company)


Fundamental Group's industry-first marketing innovations for asset managers
Fundamental Group

Transforming investment insights distribution and asset allocator research with automation and AI - Markets Recon
 Markets Recon

From Sales Support to Growth Engine: A 12-Month Marketing Transformation
Shire Leasing & Funding with Moreish Marketing

Innovation in Action: Banking Reimagined
thisbank

 Innovator of the Year (Individual)


Stephen White - Co-Founder - CMO, Head of Insights
Markets Recon

 Jen Clay – Building a Digital Marketing Engine for Two Traditional Finance Businesses in 12 months
 Shire Leasing and Funding


Best Website Transformation

 Over $1 Million in Annual Call Centre Savings through LLM-Ready Customer Service Content

American Express with iCrossing

Coutts.com Redesign, Rebrand & Replatforming
 Coutts

Best Website Transformation
Holden & Partners

Royal London Asset Management

Shire Funding Website: from brochure site to revenue engine
Shire Funding and Moreish Marketing

Website Transformation: Elevating the Digital Customer Experience
thisbank & Equimedia

Unity Mutual - Best Website Transformation
Unity Mutual

 Most Transformative Use of Data and Insight


Demonstrating the power of dynamic, persona driven contextual targeting combined with agile AI messaging
State Street Investment Management and Alphix Solutions 

Transforming Disconnected Data to a Global Marketing Intelligence Engine
First Sentier Group

Connecting the Data Dots
 IFM Investors

Markets Recon Allocator Pro - Creating a unique AI-driven research tool for asset allocators and fund managers
Markets Recon

Reinventing the OneFamily Brand to Unlock Lifetime ISA Growth
 OneFamily with Moreish Marketing and Cornerhouse Media

Brand Diagnostic Platform
 Peregrine Communications

Savings Distribution Analytics for a small Building Society
 Woodhurst Consulting

 Best Innovation in Client Event


Aztec's Leaders In Private Markets Summit at Frameless
Aztec

BlackRock’s Digital Investing Revolution 2026
 BlackRock

Bitesize and Beyond: Reimagined Tax Season Webinars
 Croner-i

 Best Use of Marketing Automation


There was a standout winner in this category. The winner will be announced at the Awards ceremony.

 Best App Redesign


Transparency by Design: Transforming Pension Transfers Through Better UX

Penny Pension

 Rebuilding the Vanquis app to power smarter money habits
Vanquis

 Best Innovation in a Marketing Tool


Demonstrating the power of dynamic, persona driven contextual targeting combined with agile AI messaging
 State Street Investment Marketing and Alphix Solutions

Thematic Fund Selector
BNP Paribas Asset Management

The Power of Platforms
IFM Investors

The Cowculator: Reframing Farm Finance
 Shire Leasing and Moreish Marketing

 Most Innovative CRM Project


CTV, the unlikely hero of CRM
Lloyds Banking Group - Scottish Widows

CRM Brain: Redefining the Role of CRM in Mortgage Technology
Mortgage Brain


On the night, we will be awarding a number of winners for our Judges’ Special Awards:

Best Creative Leap

Best Innovation in B2C Marketing

Best Innovation in B2B Marketing

Most Innovative or Transformative Idea


Book your table to join us on the night to celebrate!


We've got a really special night planned. We hope to see you there!