Thank you to everyone who took part in this year's 2026 Awards for Innovation and Transformation. The standard of entries was exceptionally high, making the judging process more competitive than ever.

Congratulations to all this year's winners and the shortlist on their outstanding achievements!

Best Innovation in Product

Winner – BNP Paribas Asset Management - ESG Enhanced Equity ETF

Best Innovation in Marketing

Winner – Scottish Widows – Mirror, Mirror on the Wall: How Can We Change Apathy For All?

Highly Commended – Influence at Work – The Hype Type Revealer

Best Innovation in Customer Service

Winner – My Home Move Conveyancing – Turning Confusion into Clarity

Highly Commended – HSBC with Cowry Consulting – Building Compassionate Conversations for Financial Vulnerability

Best Innovation in Use of Technology

Winner – MQube – Origo Platform

Highly Commended – Simplify – Simplify’s Transferable Identity and Anti Money Laundering Solution

Best Innovation in Channel or Format

Winner – OneFamily with Moreish Marketing and Cornerhouse Media – Scaling OneFamily Lifetime ISA Growth

Highly Commended – Lloyds Banking Group and Scottish Widows – TV the Unlikely Hero of CRM

Best Innovation on a Small Budget

Winner – Markets Recon – From Inbox Crisis to Investment Intelligence

Highly Commended – M&G Investments with Fundamental – Using Real Time Signal Based Marketing To Align Content With Investor Interest

Best Innovation in Generative AI

Winner – American Express with iCrossing – Over $1 Million in Annual Call Centre Savings through LLM-Ready Customer Service Content

Best Innovation in AI Search

Winner – American Express with iCrossing – Over $1 Million in Annual Call Centre Savings through LLM-Ready Customer Service Content

Most Transformative Agency Partnership

Winner – IFM Investors with Luminary – Leveraging Agency Expertise to Drive Change

Most Innovative Use of Social Media

Winner – The Openwork Partnership – Power of the Partnership – Hero Video LinkedIn Campaign

Highly Commended – Alliance Bernstein – Market Matters: A Fresh Approach to Insights and Brand Building Powered by Short Animated Video

Innovator of the Year – Company

Winner – Fundamental Group

Highly Commended – Markets Recon

Innovator of the Year – Individual

Winner – Stephen White - Markets Recon

Highly Commended – Jen Clay – Shire Leasing and Funding

Best Website Transformation

Winner – thisbank – Elevating the Digital Customer Experience

Highly Commended – Holden & Partners Highly Commended – Shire Funding with Moreish Marketing – From Brochure Site to Revenue Engine

Most Transformative Use of Data and Insight

Winner – First Sentier Group – Transforming Disconnected Data to a Global Marketing Intelligence Engine

Highly Commended – Woodhurst Consulting – Savings Distribution Analytics for a Small Building Society

Best Innovation in Client Event

Winner – Croner-i - Bitesize and Beyond: Reimagined Tax Season Webinars

Highly Commended – BlackRock – BlackRock’s Digital Investing Revolution 2026

Best Use of Marketing Automation

Winner – State Street with Alphix Solutions – Demonstrating the Power of Dynamic, Persona Driven Contextual Targeting Combined with Agile AI Messaging

Best Innovation in a Marketing Tool

Winner – Shire Leasing with Moreish Marketing – The Cowculator: Reframing Farm Finance

Most Innovative CRM Project

Winner – Banking Group - Scottish Widows – CTV the Unlikely Hero of CRM

Highly Commended – Mortgage Brain – CRM Brain: Redefining the Role of CRM in Mortgage Technology

Best App Redesign

Winner – Vanquis – Rebuilding the Vanquis App to Power Smarter Money Habits

Judges’ Special Award – Best Creative Leap

Winner – State Street with Alphix Solutions

Judges’ Special Award – Best Innovation in B2C

Winner – American Express with iCrossing

Judges’ Special Award – Best Innovation in B2B

Winner – Mortgage Brain

Judges’ Special Award – Most Innovative or Transformative Idea

Winner – BNP Paribas Asset Management