Day 1 - Wednesday 18 September 2024
In Partnership with:
Day 2 - Thursday 19 September 2024
Rory will talk about the fixation on the “false god” of quantification in marketing, and how this is being driven by a culture of fear and the desire to avoid subjective decision-making. By focusing only on measurable and pre-testable approaches based on past data, marketers are ruling out creative and innovative approaches. He will urge markets to embrace ambiguity: the opposite of a good idea may be another good idea. The session will also cover:
• Why efficiency can’t cater to every customer need
• What marketers can learn from Jeff Bezos and Elon Musk
• Why cultures built around insuring against blame don’t lead to good decision-making
With the marketing world in the middle of the AI hype cycle, marketers ( especially those in less data mature industries) need to take a step back and look at the customer data foundations, strategy, processes and culture before leveraging to the maximum the new tools & technologies arriving on the market.
Brian will share his experiences within the asset management industry as well the some of the hurdles encountered, and barriers that needed to be broken down.
In this session, RedMarker will bring a client and openly discuss their work on AI and compliance.
How many of your digital users will be robots by this time next year? With 85% of financial services organisations already using AI in some form or other, the continued rise of GenAI means this is a question we need to ask ourselves. In this session, we look at what you need to know to be ready for the rise of the robots and what it will mean to design for humans from now on. Using real life examples, we will explore how the emergence of AI affects the design process, the new ways of thinking needed to innovate and the old habits and thinking that it's time to leave behind.
In this session, we will hear from George Cairns on how to make sure your product offerings are personalised, and personalization best practice.
With some loose briefs in hand, delegates will be split into groups and given the opportunity to explore the possibilities and limitations afforded by AI in an open, friendly and collaborative environment. With no wrong answers, what will you create?
Day 3 - Friday 20 September 2024
Cowry Consulting will delve into a range of adverts from the last 100 years of advertising to unpack what does and does not work in getting your ads to stick with you audience.
With uses of GenAI on the rise, is creativity in financial services put at risk by artificial intelligence or being given a second chance? Our panel will debate what the most important aspects of creativity for business in financial services, as well as their opportunities and pitfalls that AI may bring marketers in the near-future.
Seasoned marketer Alistair Welham will delve into how you can keep engagement up, and the major benefits of doing so.