Mike is a seasoned, innovative marketer focused on driving efficiencies and improved ROI through the enhanced use of data, analytics and content marketing.

He currently leads the Industry Strategy & Marketing team globally at Sitecore; responsible for defining and delivering the GTM Strategy per industry and driving growth and value for customers across key stages of their lifecycle.

Prior to this, he worked for Adobe in the Product & Industry Marketing team, responsible for Financial Services across EMEA. In this role, he helped Adobe’s financial services customers, such as HSBC, Allianz, Aviva, UBS and RBS to create competitive customer experiences that deliver business value.