Sam left law to pursue a career in Financial Services, where he worked in the Advisory world for several years before dipping his toe into the world of Fintech - and he hasn't looked back since! Having helped 2 VC-backed businesses to scale with data at the centre of the plan, Sam joined Meltwater a week (!) before the first COVID lockdown.

His specialties lie in digital transformation and in using data to drive consumer behaviour and strategic decision-making, both in consumer markets and B2B.When he isn't following his 2 young sons around London's green spaces, Sam has a love for the Scottish Highlands and tries to get there as frequently as possible.