Find out more about each workshop rotation below...

From Experiments to Evidence: How AI is Fuelling Event Performance in Financial Services

AI is everywhere in financial services marketing, but moving from experimentation to measurable, compliant impact remains a challenge.

In this session, discover how Cvent’s embedded intelligence helps marketing teams turn events into more powerful sources of insight, efficiency, and value.

Learn how FinServ teams are actively using CventIQ as part of their events strategy to:

• Speed execution and reduce manual effort across workflows

• Deliver personalised, high-value experiences for attendees

• Turn engagement and feedback into faster, more actionable follow-up

You’ll walk away with practical examples and usable plays to find, evaluate, and switch on AI so you can deliver better experiences and prove ROI.

Henry Withrington, Senior Business Development Executive, Event Solutions, Cvent

Nick Moore, Regional Business Development Manager, Cvent

Comwrap Reply help brands deliver personalized, high-performance digital experiences, powered by AI, built on Adobe Experience Cloud, and designed to drive measurable business results.

As a Platinum Adobe Solution Partner with specializations across Adobe Experience Manager (Sites, Assets, Forms, Run & Operate) and Adobe Commerce, we deliver end-to-end services across Adobe’s entire solution portfolio. Our work spans strategy, implementation, operations, and optimization—fully aligned to Adobe best practices and infused with AI at every layer.

AEO tools give you the report. But who does the execution?

What if content didn’t stop at strategy, but executed itself? As more search moves to LLMs like ChatGPT, citation and visibility in these channels is key. Financial marketing teams now have greater access to business intelligence available through AEO and visibility tools. Knowing what content to create is no longer a mystery, the bottleneck is now how to execute and fill that content gap. This session will explore how teams can move from analysis to execution. Through a practical walkthrough, we’ll demonstrate how AI tools can support content creation, turning existing materials into branded, multi-format assets. The focus is on increasing content velocity while staying aligned with brand guidelines and avoiding generic output, moving beyond insight to execution in action.

Eamonn Conway, Managing Director, Fiducial Communications Ltd

AI in Marketing: From Hype to Practical Value

Join the team from Paragon Works Global Studios for an engaging and thought-provoking roundtable exploring how AI is transforming marketing operations in meaningful, practical ways. Through the powerful intersection of people, process, and technology, we'll share real-world insights, experiences, and strategies that help professional services marketers and content creators unlock greater value, efficiency, and impact.

Together, we'll explore questions and opportunities shaping the future of marketing, including:

• Human-led, AI-enhanced: How AI is redefining the role of the modern marketer

• Breaking down silos: Creating smarter, more connected ways of working to achieve more in less time

• AI in financial services: Content explosion: Balancing operational efficiency with the creation of high-quality, audience-centric content 

Lisa Gamreklidze, Creative Business Partner, Paragon Works Global Studios