For the last 10+ years we have invited The Forum’s most senior Executive Members to an annual Summit in the South of France. You may well have attended. The Executive Summit was designed to offer our Director-level members an opportunity to step away from their urgent day-to-day roles to focus on the big, strategic issues facing the industry. It has become a firmly established and highly valued fixture in our event calendar.
Now, as part of our commitment to marketing excellence in Financial Services we are delighted to announce the launch of The Next Generation of Marketing Leaders Summit, aimed at nurturing the movers and shakers of tomorrow among our Associate Membership. These are the future attendees for the Executive Summit, who are looking to secure the knowledge, experience and skills to propel them to the next stage of their careers.
The Next Generation of Marketing Leaders Summit is a two-day, one night event. We’ve lined up expert speakers, and a carefully curated agenda with a practical bent designed to stimulate, educate and inform our attendees.
Agenda
Day 1
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Coffee & Registration
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Welcome
David Cowan, Managing Director, The Financial Services Forum
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Board Games and Beyond – A Step Up
Hiscox Global Brand Director Annabel Venner shares the lessons she has learned from an extensive career as a woman in a historically male-dominated industry, and reflects on the how (and why) of influencing the board. She’ll share her top tips for aspiring marketers, explain how to remain true to yourself while forging your own style of leadership, and explain why mentoring has been so important to her career. Join us for an unmissable conversation with this multi award-winning marketer.
Annabel Venner, Global Brand Director, Hiscox
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The Bottom Line
Departments are continually under pressure to prove the contribution they make to the wider bottom line and is often at the front of cost-cutting exercises. Why did you spend on that? What is the return on the investment? Unequivocally demonstrating the value your activity brings is key to building a strong relationship with the board - easier said than done BUT get it right and marketing will earn its seat at the top table, the trust of the CEO, and the budgets it needs to outperform the competition.
Sue Helmont, Marketing Director, AIG Life
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Lunch & Networking
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The Brain Power Workshop
The step up to a senior, strategic marketing role means moving into a much closer relationship with your organisation’s leadership. Confidence, teamed with emotional intelligence and insight are vital tools to build trust and authority, and will underpin your success. In this interactive and practical workshop renowned cognitive neuroscientist and business psychologist Dr Lynda Shaw will explain and demonstrate how to harness the power of your brain to:
- Solve problems creatively and communicate ideas effectively
- Control and manage emotional responses
- Grow your influence - and increase your value
- Recognise unconscious biases and manage stress
Dr Lynda Shaw, Cognitive Neuroscientist and Business Psychologist
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Brain Power Workshop - Report Back
Delegates report back and share their findings from The Brain Power workshop.
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Coffee break
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The Customer of Tomorrow
Customer needs and behaviours are changing fast, driven by technological advances in mobile and other digital channels. Marketers must be on the pulse of customer expectations and trends, ready to adapt their strategies of today if they are to meet the needs of the Customer of Tomorrow. But what will tomorrow’s world look like? How will consumers engage with brands? And how can marketers predict consumer behaviour in such a fast-changing world?
Ben Page, Chief Executive, Ipsos MORI
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Thinking Outside the Box
Mark Evans, Direct Line’s Managing Director of Marketing and Digital, considers the art of innovation, recalling examples from seminal roles and campaigns from his award-winning career. Plus he’ll explain why team is everything, and why good marketing doesn’t mean following the latest fad.
Mark Evans, Managing Director, Marketing & Digital, Direct Line
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Down Time
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Drinks Reception
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Dinner
Drinks at the Bar and Networking
Day 2
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Breakfast
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What Senior Marketers Need Today to Land “The Big Idea”
TSB CMO, Pete Markey, will talk about the journey to launch the latest TSB marketing campaign right across the entire organisation of over 8k employees. He will touch on the skills marketing leaders need today to drive meaningful and positive commercial results, and a brand purpose and strategy that unites the organisation.
Peter Markey, Chief Marketing Officer, TBS
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Workshop: Crisis? What Crisis?
Even the biggest and best-meaning brands will encounter reputational issues of varying degrees of seriousness at some point. Facebook, Boeing, Uber, United Airlines, Pepsi (that Kendall Jenner ad)... there’s no shortage of very public and hugely damaging banana skin moments to make the point. And in our socially connected world, bad news spreads like wildfire. This practical session will consider what to do when the worst happens using real-life examples, and how to build a solid and effective crisis plan.
Victoria Cross, Managing Partner, Instinctif Partners
Andy Lane, Partner, Instinctif Partners
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Crisis Workshop - Report Back
Delegates report back and share their findings from The Crisis? What Crisis? workshop.
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Coffee Break
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How to Get More From Your Agencies
Digital, advertising, PR, and the rest – as a senior marketer you’ll need the skills and insights to build and navigate critical relationships with external agencies. What is the best way to manage your agency roster? Do you need a lead agency? Are retainers an effective option? Having agencies that are a good fit with your firm might seem self-evidently sensible, but the right relationship should also leave room for challenging and distinctive creative work. And with financial products often aimed at older consumers, can youthful agency types deliver the right marketing solutions, or should firms be looking for some grey hairs to work with? In this practical session our expert panel will discuss how to get more from your agencies.
Jet Cooke, Head of UK Marketing, Fidelity International
Vincent Hooplot, COO & Chief Strategist, Fundamental Media
Richard Sherwell, Client Partner, Publicis Sapient
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Lunch
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People: Power: Machine
With 85% of CEOs saying that artificial intelligence will significantly change the way they do business in the next five years, there is a growing need to embed the technology responsibly to deliver measurable value while maintaining trust. Join Rob as he charts a course towards 'Responsible AI': the development, adoption and assurance of human-centric AI solutions that positively contribute to transformative innovation, economic development and social good.
Rob McCargow, Director of AI, PwC
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Closing remarks
David Cowan, Managing Director, The Financial Services Forum
Departures
Venue
Denham Grove Hotel
Denham Grove Hotel
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Contacts
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