Find out more about each workshop rotation below...

Making Events a Scalable, Data-Driven Marketing Channel 

Events are brilliant for driving engagement, building relationships, and creating pipeline—but only if they’re set up to scale. Too often, teams spend more time managing processes than leveraging event data.

The reality? 75% of companies haven’t integrated their event tech into their martech stack, making it nearly impossible to measure impact effectively. In this session, you'll see how to:

• Simplify event execution

• Integrate your data properly

• Turn events into a seamless part of your marketing strategy No more chasing down spreadsheets or guessing at impact—just smooth running events that deliver results.

Workshop Leader: Connor Vickery, Enterprise Sales - Europe, Cvent

Future- Proofing Content Compliance in an AI-First World 

AI is transforming content creation at breakneck speed, but it brings new risks. Without the right controls, brands face compliance gaps, approval bottlenecks, and content chaos. IntelligenceBank (along with our acquisition of Red Marker) is changing that.

Now, marketing and compliance teams can seamlessly integrate AI-powered risk detection, automated approvals, and brand governance – ensuring content moves fast without breaking the rules.

Learn how leading brands are leveraging this new capability to stay compliant, scale content production, and maintain trust in an AI-first world.

Workshop Leader: Emma Markey, Sales Director UK and EMEA, IntelligenceBank

AI-Powered Video Creation: The Solution and Future of Content Production

Discover how AI is revolutionising video creation—transforming dense reports and PDFs, packed with authentic thought leadership, into engaging videos while preserving originality and brand identity. Marketers often struggle to create high-quality videos due to challenges like limited resources, time, and budget.

This session will showcase new solutions including a seamless AI-powered workflow, from script generation to dynamic visuals, voiceovers, and transcreation for global audiences.

Also, look to the future and show how volumetric technology could see narrators become lifelike avatars in immersive digital environments. Whether for education, marketing, or corporate communication, AI is redefining the way we produce and consume video content.

                              Eamonn Conway Managing Director                                                          Jim Poulter, New Business Director

                                        Fiducial Communications                                                                            Fiducial Communications

How to Use Customer Experience Mapping for Data-Driven Marketing

This will be an interactive session showing a Walk-through of a pre-built generic B2B/B2C user journey with touch points and lifecycles stages. Using a methodology to get answers to questions such as:

a. Where do customers get stuck or get frustrated?

b. What are the internal pain points?

c. What are the KPI's that reflect success/failure?

d. What audience segments are key?

Workshop Leader: Nick Takashima, CDP Consultant, Comwrap Reply

Operational Efficiency in Marketing - How to Focus on Value, Cost Savings and Streamlining Processes

Marketers are always under pressure, budgets are tightening, we are being asked to “do more with less” and team sizes are often not reflecting the amount of work we have on our plates. At the same time marketers want to increase content production, start or scale personalisation, and ensure customers have relevant content in the right channel.

This interactive session will showcase a methodology you can use to map your marketing processes, unearth inefficiencies and create a plan to become a more efficient marketing team.

Workshop Leader: Jen Gilligan, Adobe Workfront Practice Lead, Comwrap Reply