Congratulations to all our winners!

Most Innovative Marketing of New Product Launch

Highly Commended - NS&I - green savings bonds

Winner - JP Morgan - JPM Climate Change Solutions Fund

Best Use of Data and Analytics

Winner - Fundamental Media - Outcome Analytics and The Delta Tag - redefining campaign attribution for the post-cookie era

Best Use of Behavioural Science

Highly commended - Phoenix Group with Cowry Consulting - “The Vulnerable Mindset: Marrying Technology and Behavioural Science to Support Vulnerable Customers at Phoenix Group.”

Winner - Fidelity - Driving Digital Adoption Through A Behavioural Lens

Best Innovation in the Customer Journey

Highly commended - abrdn, - Simplifying the abrdn client experience through brand clarity

Winner - Wesleyan - The Next Step

Best Use of Marketing Technology

Winner - BNP Paribas Asset Management in partnership with Fiducial communications for their entry titled using AI to turn advisers into polyglots

Most Innovative Partnership

Highly commended - Phoenix and Cowry Consulting

Winner - MiPet Cover in partnership with the Healthy Pet Club

Best Innovation in Customer Service

Highly commended - Coutts - 440 App

Winner - Protectline for their implementation of AI and machine learning

Most Effective Innovation in Diversity and Inclusion

Highly commended - Financial Services Compensation Scheme

Winner - Teamspirit - New solutions for an old challenge

Best Use of a Marketing Channel or Format

Highly commended - Skipton Building Society

Winner - Coutts - 440 social networking app

Judges Special Awards

Marketing Education

Financial Services Compensation Scheme - Instagram account

Best Creative Leap

MediaWorks with Metro Bank - digital transformation of Metro Bank's paid customer acquisition strategy

Most Effective Innovation in B2B

abrdn

Most Effective Innovation in B2C

Coutts - 440 app

Innovator of the Year

Cowry Consulting