2022 Awards for Marketing Innovation Categories
Best Innovation in the Customer Journey
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Best Innovation in Customer Service
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Best Use of a Marketing Channel or Format
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Best Innovation in Customer Personalisation
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Best Use of Behavioural Science
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Most Innovative Organisational Transformation
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Most Innovative Marketing of New Product Launch
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Best Use of Data and Analytics
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Most Innovative Use of Audience Insights for Customer Profiling
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Most Effective Innovation in Diversity and Inclusion
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Most Innovative Partnership
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1000-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Best Use of Marketing Technology
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.
Most Effective Innovation in Relaunching an Existing Product or Service
Please make sure you gain prior permission from anyone you will be discussing in your entry. The word count for the entire entry should not be more than 1500-words in total. Multiple entries into different categories are welcome: it is not necessary for each entry to be completely different, but please ensure that the answers to each question are appropriate in each category, and edit the text as necessary.
Entries must focus on recent initiatives, which we define as having been brought to market no earlier than 1 October 2020. Equally, it is important that projects have been “live” for long enough to demonstrate real effectiveness and value-added.