Every marketer needs to understand the value and importance of technology - but Martech is not a substitute for solid marketing strategy. Our keynote address will consider the changing role of the CMO in the new technological era.

Izzie Rivers, Global Chief Strategy Officer, DWA Media

Now, more than ever, Financial Services institutions have to consider how their digital customer experiences hold up to traditional and new competitors. In an increasingly digital customer landscape how do you marry the right messages with the right people? How do you know which topics and types of content to focus your efforts on? Here we look at practical answers to those questions to create the perfect relationship between marketers and technology.

Chris Purcell, Product Strategy Manager, Episerver

Almost 70% of consumers want personalised communications yet few brands have the strategy, data or tech to do this properly. Marketers grappling to provide a 1-2-1 omni-channel experience face multiple challenges:

• Data latency: finding a real-time single customer view to provide in-session behavioural data across all channels and multiple devices.
• Identity resolution: really understanding 'in the moment' who you are dealing with. Far from simple if you haven't factored in hygiene, resolution, enrichment and privacy.
• Privacy and compliance: complex regulatory requirements across thousands of products makes it challenging to decide which message to send (Marketing? Sales? Service message?) via which channels. When the auditors come knocking can you justify why you sent a marketing message for a lending product instead of advice around financial wellbeing?

Join Chris and Ed as they lift the lid on all this and more.

Chris Vinnicombe, VP Financial Services, Acxiom
Ed Porter, Financial Services Lead, Boxever 

Unlocking the Power of Data Asset managers, banks and other financial services organisations are now amongst the biggest controllers of data in the world. Data is an asset class, albeit a poorly or under-utilised one. Empowering brands to segment, channel and represent data to convert is into actionable insights for sales, distribution and front-office teams is a powerful concept. But how do firms unlock the data they have, and release its full potential to gain competitive advantage? This session will examine how to leverage data more effectively to create a single, unified “360-degree” view of the customer, consider how adopting key technologies can achieve the ‘holy grail’ of clean, accurate client data and explain how that data can be used to better understand your business relationships, drive collaboration and unlock growth.

Nick Factor, Industry Lead, Banking & Financial Services, Introhive
Peter Hammond, Solutions Lead, Financial Services, Introhive (Q&A only)

In the recent months we’ve seen a huge impact on financial services, affecting consumers and organisations alike. Despite this turbulence, we have seen that the right strategies, focus on key priorities and investment in Customer Experience are enabling companies to be more agile and allowing them to quickly respond to the rapid changes in customer behaviour and new digital customer demands. But where do you start? In this session Adobe's Michael Plimsoll will use quantitative and qualitative analysis gathered over the last six months to help show what some of your key priorities should be to return back to growth. 
Mike Plimsoll, Industry Marketing Director, Adobe