Michael is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in Marketing. He has an extensive background in data-driven marketing, content management, cross-channel marketing and digital advertising. Michael currently works in the Product & Industry Marketing team at Adobe, responsible for FSI across EMEA. In this role he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practises, as well as ensuring they are maximising their use of Adobe solutions. Prior to Adobe, Michael held various client side and agency roles at companies such as BSkyB, Ogilvy and Wunderman working on accounts like American Express, Microsoft, IBM and BT.