Find out more about each workshop rotation below...
Modern Digital Design: Fintech Mindset, User-First Thinking
AI is transforming everything - from how people seek information to what they expect from every digital interaction. In this new era, financial services can’t rely on convention. They need bold, breakthrough thinking: the courage to challenge assumptions, push boundaries, and turn innovation into a catalyst for real growth.
In this presentation, two of our specialists Hannah Tempest and Chris Pitt will share their expertise on building standout digital products, attracting the right audiences, and making smart marketing investments across the various marketing channels.
Workshop Leaders:
Hannah Tempest, Director of Design & Strategy, GAIN Experience
Chris Pitt, CEO, GAIN Performance
The New Rules of Content: Winning AI Visibility in Financial Services Marketing
40% of financial professionals now turn to AI tools like ChatGPT, Gemini, and Perplexity to research markets, products, and insights - and that number is growing. This shift mirrors how over half of product searches begin on platforms like Amazon. Yet many financial services firms are unprepared for this seismic shift in search.
Technical SEO still matters, but is no longer the primary driver of visibility. Traditional SEO is rapidly being reframed as a content-first strategy. Yet much of financial services content and thought leadership is invisible to ChatGPT and other LLMs. Being an early adopter to this in your digital transformation journey will be critical to future proofing your marketing and avoid the cost of doing nothing.
To stand out in AI search, your content needs to answer real questions, not just repeat popular keywords. It should anticipate follow-up questions. Businesses must rethink how to develop content that stands out. It needs to come across naturally in written and visual aspects to the reader - who is now a human and an AI agent. As AI systems increasingly scrape and interpret everything from text to video, content must be structured for context and clarity.
“Just block AI” isn’t a workable policy. You need to be in the conversation, giving little to no context causes the LLMs to hallucinate. They cannot correctly answer questions in the absence of necessary information.
In this session, we’ll explore:
• How financial marketers can adapt their content strategies and websites to remain discoverable and competitive as AI transforms the search environment.
• You’ll learn how to help your business break through the noise and land on the radar of both human users and AI agents.
• Whilst creating solid risk-mitigating foundations to counter the "just block AI" narrative.
Workshop Leader:
Eamonn Conway, Founder & Managing Director, Fiducial Communications
