Social media has revolutionised the relationship between customers and organizations with 4.76 billion users worldwide. An evolving business megatrend, social media is embedded in our society yet organisations focus on its tactical rather than strategic use. This session will explore a strategic framework that enables marketing managers to avoid jumping on the bandwagon and getting the most from their social media budget.

Join us as Suzanne Homewood takes un a journey through her career, detailing her transition from working at a large corporate to making a difference at a fintech company.

With pit stops at the role of Ai when applied to helpful solutions, the transformation of financial services markets following consumer duty and the future of technical leadership and its role in in ensuring data is used for good, brace yourself for quite the trip!

Today’s marketers are seeking smarter solutions and harnessing data in all forms of advertising. With 10 years of learning since our journey into addressable media began, Sky Media has been transforming marketing performance to better understand consumers, effectiveness and build a bank of great insights.

In this session, you’ll hear from Client Partnership specialist Nia Thompson and Head of Sales & AdSmart Steve Wild on why the time is right for data led solutions to lead your thinking. You’ll see best practice from the sector and the types of outcomes brands can expect when they connect with customers.

As the younger generation gets to grips with managing their finances during a cost of living crisis, what do they want and expect from the financial providers?

An indispensable part of every successful team is a good leader – someone who inspires, motivates and unites a team behind them.

As marketers, working as part of a team is a given, but using behavioural science insights we will delve into what it is that separates a leader from a boss, and what you can do to ensure you can command the loyalty of your whole team.

As the winner of our Young Marketer of the Year 2022 award, Laura has excelled in making a difference and achieving tangible, measurable results. What has she done so well, what would she do differently and what could you apply from her proven success to your own work?

Networking and managing relationships is a key component of the job for any marketer, but what’s the best way to do so? In this session, we share the best practice for building and maintaining relationships, and how to get strategic when finding people it’s worth talking to.

Finding the right agency to work with is a lot like dating. There are thousands of agencies you could work with, but finding the right partner – and building a sustainable relationship - takes time, effort and skill.

Often your career prospects are determined by your agency’s performance, so failing to invest in your agency relationships can be costly - which is why we’ll be sharing our top five tips for developing a long-term (and successful!) agency relationship.

We’ll share a range of examples showcasing best practices – as well as mistakes you can easily avoid.