Programme

  

Day One

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Registration
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Welcome

David Cowan, Managing Director, The Financial Services Forum

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The Strategic Use of Social Media in Financial Services

Annmarie Hanlon, Senior Lecturer - Digital & Social Marketing, Cranfield School of Management

Speaker
Senior Lecturer
Cranfield School of Management
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Optimising Multi-Channel Marketing to Younger Generations

The marketeers of the future need to be able to connect with the audience of tomorrow, but to do that they must ask themselves: What is the best way to reach them? Technologies and marketing channels change, evolve and adapt to the world around them – so as consumers shift from Email to TikTok, from the high street to online stores - how can marketers stay ahead of the curve and ensure their messaging is reaching their target audience as effectively as possible?

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Lunch
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The Psychology of Being A Good Leader

An indispensable part of every successful team is a good leader – someone who inspires, motivates and unites a team behind them.

As marketers, working as part of a team is a given, but using behavioural science insights we will delve into what it is that separates a leader from a boss, and what you can do to ensure you can command the loyalty of your whole team.

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Sponsor Session

A session from one of our sponsors!

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Coffee & Networking

A chance to grab a coffee, refresh, and network with your fellow guests!

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Meet the Marketers of the Year

As the winners of our Marketer of the Year 2022 & Young Marketer of the Year 2022, these two have excelled in making a difference and achieving tangible, measurable results. What have they done so well, what would they do differently and what could you apply from their proven success to your own work?

Speakers
Global Head - Business Marketing
LSEG
Marketing Executive
Waverton
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The Inspiration of Innovation

As marketers we can sometimes find ourselves feeling unmotivated and uninspired - but inspiration and innovation are some of the most powerful tools a marketer can use. When inspiration is lacking, how can you coax it out of hiding to bring out the very best? 

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Pre-Dinner Drinks Reception

Don your best clothes and get to know everyone over your drink of choice, before we all sit down for dinner together. 

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Dinner
Drinks at the Bar

Day 2

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Breakfast
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Breakout Session

An interactive session - split into groups, you'll all be given a task to complete. Good luck!

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Breakout Report Back
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Coffee & Networking
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Building Relationships with Key Stakeholders

Networking and managing relationships is a key component of the job for any marketer, but what’s the best way to do so? In this session, we share the best practice for building and maintaining relationships, and how to get strategic when finding people it’s worth talking to.

Speaker
Marketing Consultant
Annabel Venner Consulting
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Lunch
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Sponsor Session

A session from one of our sponsors!

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Ask A CMO

If you came across a panel of CMOs willing to answer any questions you may have about career progression, best practice, and things to watch out for, what would you ask?

Our selected marketing experts are willing and ready to lay their careers open to help the next generation of marketing talent succeed, so make sure to come with open ears and an inquisitive mind!

Speaker
Founder
Merakiting
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Closing Remarks
Departures