Rebecca Lau, Director, EMEA Head of Media & Operations. Rebecca leads EMEA media strategy, planning and infrastructure for regional strategic and tactical campaigns on the go-to-market approach for paid tactics covering iShares and BlackRock across multiple client segments Institutional, Wealth & Individual Investors. Rebecca is also heavily involved in business & budget management for the region and the EMEA lead for Index Provider co-marketing partnerships. Prior to assuming her current role Rebecca served within Global Institutional and EMEA Commercial Marketing which delivered on a range of strategic campaigns. Before joining BlackRock, Rebecca worked within professional and financial services firms such as KPMG, Fisher Investments and CBRE. Her roles involved devising go-to-market strategies across a multi-channel approach (digital, lead generation, social, events, emails) to implementing on their digital activation campaigns (web & CRM migration to Microsoft Dynamic).