Our three planned sessions will take you through the Martech world, cutting straight through the bells and whistles to the real questions and issues facing marketers today.
A capped limit of 50 delegates will move through three rooms and three sessions, in small groups to facilitate a ‘workshop’ style event, with opportunities to ask questions of the speakers and ensure that you get time with experts who can provides useful feedback on your specific business sector or model.
09:00 - 09:30 Registration
09:30 - 10:10 Welcome and Keynote
10:15 - 10:50 Rotation 1
10:50 - 11:20 Networking
11:20 - 11:55 Rotation 2
12:00 - 12:35 Rotation 3
12:35 - 13:00 Networking and Close
WORKSHOPS
redk - Elevating Customer Data Management for Strategic Insights and Engagement
This session will explore CRM’s evolving landscape in 2024, with a key focus on customer data management. Learn how businesses are leveraging CRM best practice to efficiently organise, analyse, and derive actionable insights from vast repositories of customer data. From personalised marketing campaigns to predictive analytics for customer behaviour, discover how effective customer data management fuels informed decision-making and fosters long-term customer relationships in today's competitive landscape.
Speaker: Tom Jeanes, Head of Sales, redk
Red Marker - Automating Consumer Duty Content Requirements
When it comes to adapting communications to comply with the Consumer Duty, the burden of responsibility falls on marketing. We discuss how automation and intelligent technology can help you streamline the creation of content that meets Consumer Duty requirements without additional effort, whilst also mitigating compliance approval timelines.
Speaker: Emma Markey, UK & EMEA Sales Director, Red Marker
Fiducial Communications - It's AI Gen, But Not As You Know It
Imagine a super-smart robot that can do lots at once, answer questions, create ads - even design an entire campaign. Great, right? But many FS companies are worried about breaking rules with this high-tech helper, fearing they might fall foul of regulations. Good news! There are already safe yet super useful ways to use Gen AI without getting in hot water. Tech that can take your existing material and make it shine and go further without bending any rules. Turn white papers into videos; transcreate video and audio painlessly; effortlessly create social posts from existing websites, refine brand imagery and make it unique; create avatars to answer questions on key documents and much more. Join us for 30 minutes and discover five proven ways you could be using Gen AI today.
Speaker: Eamonn Conway, Director, Fiducial Communications