Following on from our session in June, this workshop is built into two distinct halves. The morning gives teams a clear, structured grounding in how performance marketing should work in financial services. The afternoon is a deep dive into paid social - the area that generated the most questions and requests for more time in June - taking the platforms, creative, audiences and measurement much further than a single session allows.

If you have not attended before, the morning is where to start. If you joined us in June, the afternoon is new material designed to take your paid social knowledge to the next level. Most teams will benefit from both.

How It's Delivered

Practical, example-led and grounded in real financial services use cases, with hands-on activities throughout. Delegates should bring a laptop. All slides are shared with attendees after the session.

Who Is It For

● Marketing and digital teams within financial services

● Senior stakeholders responsible for channel performance

● Organisations either actively investing in digital or assessing where the opportunity sits

The Outcome

By the end of the day, attendees leave with a complete and practical understanding of how performance marketing should be structured and measured, and a specialist grounding in paid social that they can put to work immediately.