Sadly, sales & marketing can often be misaligned, and the effects of this can be felt on both sides of the gap. 

How can the use of technology bridge the gap between the marketing team and the sales department, and what do some of these tech solutions look like? This session will explore the ways in which technology and the use of data can help narrow the separation between these teams so that they can work in tandem, producing better outcomes for all. 

With the cookie-less world looming, marketers are set to lose a valuable source of data and insight on their consumers. How can new analytics and attribution technologies, help them navigate these changes to ensure they continue to deliver ROI on their marketing strategies?